- DEWALT once again transforms the Las Vegas skyline with an electrifying
activation on the exterior of Sphere
- Unveils new "Built for the Unbreakable" campaign celebrating
the strength of the men and women who work in the construction
trades
- Spotlights award-winning DEWALT POWERSHIFT™ System, a
groundbreaking equipment system that optimizes the workflow of
concrete jobsites
LAS
VEGAS, Jan. 22, 2025 /PRNewswire/ -- As the
largest and only annual international event dedicated to the heavy
hitters of concrete and masonry, World of Concrete, kicks off,
DEWALT, a Stanley Black & Decker (NYSE: SWK) brand and leader
in total jobsite solutions, once again lit up the Las Vegas skyline with an activation on the
exterior of Sphere. Known as the Exosphere, the 580,000 sq. ft.
completely programmable LED exterior of the next-generation
entertainment venue has wowed audiences worldwide since the venue
opened in 2023.
This year's captivating display features the award-winning
DEWALT POWERSHIFT™ system and celebrates the 12 million unsung
heroes who work on construction sites in America today with an
innovative, drone-powered display that shows the full impact of
construction workers on a jobsite.
The DEWALT activation on Sphere's Exosphere, featuring drones
and viewable from vantage points throughout the city, launches a
new concrete campaign for the brand: Built for the
Unbreakable.
"Since its unveiling at the 2024 World of Concrete Trade Show,
the DEWALT POWERSHIFT™ System has become one of the most
anticipated and recognized innovations in the industry," said
Bill Beck, Tools & Outdoor GM,
Chief Growth Officer at Stanley Black & Decker. "Through
creative consumer engagement initiatives like our Sphere campaign,
we're showcasing our commitment to driving the future of
construction forward with tools and technologies designed to
empower leaders on every jobsite."
Millions of viewers throughout Las
Vegas and on social media were captivated the multimedia
display, complete with drone-activated visualizations of towering
cranes and construction workers blasting away at thousands of tons
of concrete.
DEWALT, which remains one of the only tool manufacturers to
leverage the Exosphere, will run its "Built for the
Unbreakable" campaign for seven nights beginning on
January 20 through January 26. DEWALT
will utilize drones to fly over the city during evening hours on
the activation's second night, allowing the brand to present a
multi-dimensional view of a job site in action.
Last year's activation focused on the brand's launch of DEWALT
POWERSHIFT™ and set new records for the brand's stakeholder
engagement with in-person views and interactions on DEWALT's social
channels.
"Last year's DEWALT POWERSHIFT™ display was one of the most
successful and impactful brand activations we've had, blending
technology, innovation and storytelling in a way that captivated
millions," said Pat Petschel,
Global Vice President, Creative and Digital Marketing at DEWALT.
"As we light up the Las Vegas
skyline again, we honor the concrete construction workers who are
the unsung heroes of our cities and infrastructure. Their
unbreakable spirit and dedication inspire us to continue pushing
the boundaries of what's possible in our industry."
Named one of TIME's Best Inventions and Popular Science's
greatest innovations of 2024, the DEWALT POWERSHIFT™
system sets a new standard for electrification on the concrete
jobsite, helping construction companies to achieve compliance with
government mandates regarding gas equipment. DEWALT POWERSHIFT™
cordless equipment system can produce up to 60% less CO2e emissions
during use vs. gas-powered equipment.*
Now available in North America,
the DEWALT Powershift line includes a vibrator, backpack vibrator,
concrete power screed, rammer, plate compactor, core drill and
stand, 554WH battery and 550W charger.
To learn more about DEWALT POWERSHIFT™, please
visit: https://www.dewalt.com/systems/powershift.
*vs. leading competitors, average of individual DEWALT
POWERSHIFT™ equipment weighted by lifetime emissions during use; US
average grid output emission rates and grid loss based on the US
EPA's eGRID2022 database, published Jan. 30,
2024 (epa.gov/egrid); fuel emissions factors based on the U.S.
Energy Information Administration's Carbon Dioxide Emissions
Coefficients for finished motor gasoline, published Sep. 7,
2023 (eia.gov).
About DEWALT
DEWALT, a Stanley Black &
Decker brand and leader in total jobsite solutions, has been
driving the future of construction forward with tools and
technologies made to power leaders on every jobsite. By applying
its latest technology to the challenges of today's skilled trades,
DEWALT is committed to providing tradespeople with tools and
equipment that are designed, built and tested to deliver new levels
of safety and productivity. For more information,
visit www.dewalt.com or follow DEWALT
on Facebook, Instagram, and LinkedIn.
About Stanley Black & Decker
Founded in 1843 and
headquartered in the USA, Stanley
Black & Decker (NYSE: SWK) is a worldwide
leader in Tools and Outdoor, operating manufacturing facilities
globally. The Company's approximately 50,000
employees produce innovative end-user inspired power tools, hand
tools, storage, digital jobsite solutions, outdoor and lifestyle
products, and engineered fasteners to support the world's builders,
tradespeople and DIYers. The Company's world class portfolio
of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®,
BLACK+DECKER®, and Cub Cadet®. To learn more
visit: www.stanleyblackanddecker.com or follow Stanley
Black & Decker
on Facebook, Instagram, LinkedIn and X.
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SOURCE DEWALT
