The 2024 Toyota Tundra wins top honor at the
2023 Texas Truck Rodeo
PLANO,
Texas, Nov. 10, 2023 /PRNewswire/ -- Toyota's
2024 Tundra was awarded the title "Truck of Texas" by the Texas Auto Writers Association
(TAWA) at their annual Texas Truck Rodeo event. This marks the
second time in three years the vehicle has taken top honors at the
event.
In addition to the Tundra's recognition, the all-new 2024 Grand
Highlander earned first place in the Full-Size SUV category. Toyota
Audio Multimedia also received a Feature Award while the Toyota
i-Force MAX Turbocharged Hybrid earned the Best Powertrain
Award.
Manufactured at Toyota Motor Manufacturing, Texas, Inc. (TMMTX), the Tundra is built on a
fully boxed chassis and equipped with a multilink rear suspension,
with its maximum tow rating of 12,000 pounds and a max payload of
1,940 pounds. Featuring two new i-Force powertrains – the i-FORCE
twin-turbo V6 engine and available i-FORCE MAX twin-turbo V6 hybrid
– the Tundra not only significantly improves performance but both
powertrains improve efficiency as well. The most surprising aspect
of the hybrid i-FORCE MAX powertrain is that it is the most
powerful of the options, producing 437 hp @ 5,200 rpm and a
whopping 583 lb.-ft. of torque and an impressively low 2,400
rpm.
"The Tundra is not only an American story, but a Texan story:
assembled at our manufacturing plant in San Antonio," said Joe
Moses, VP - Vehicle Marketing and Comms. "We are thrilled to
see the positive impact the Tundra continues to have on the truck
segment and are honored that TAWA recognized the Toyota Tundra as
the Truck of Texas for a second
time."
Born from invincible, the 2024 Tundra offers a host of features
to fit every need. Those looking to get off the beaten path will
appreciate the off-road technology that includes the available
Multi-Terrain Select (MTS), Crawl Control (CRAWL) and selectable
rear locker. The all-new multimedia system offers a user-friendly
experience with new voice activated technology or via the massive
14-inch touchscreen.
Additionally, the 2024 Tundra offers drivers groundbreaking
towing technology. Using sensors and cameras, Tundra's driver
assistance technology helps drivers easily connect a trailer and
Straight Path Assist helps keep it in a straight line when backing
up. Additional interior features include a panoramic moonroof, a
tailored cabin, the available fan-favorite power vertical rear
window and an available 12.3-inch digital instrument panel for the
driver.
This year's Texas Truck Rodeo brought together 37 journalists to
evaluate automakers' latest trucks and SUVs on an off-road course
at Eagles Canyon Raceway in Decatur,
Texas. Vehicles from the world's top manufacturers were
evaluated on interior, exterior, value, performance, and personal
appeal. The Tundra ran the rugged course, leaving its competitors
trailing in the competition.
"The Texas Auto Writers Association Truck of Texas award is a prestigious honor, and the
2024 Toyota Tundra has truly earned the title," said TAWA President
Teia Collier. "The Tundra continues
to impress, and our members were excited to bestow the honor to
this vehicle for a second time."
TAWA is a Texas-based nonprofit
association for automotive journalists promoting professionalism
and quality in journalism for more than two decades. TAWA has grown
to become one of the most influential and recognized automotive
journalist associates in the U.S. The group produces two annual
events – Texas Auto Roundup and Texas Truck Rodeo – that allow
members to experience vehicles from various manufacturers in one
place, at one time.
For more information on the 2024 Toyota Tundra, visit the Toyota
Newsroom.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the
U.S. who have contributed to the design, engineering, and assembly
of more than 33 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, Toyota
currently offers 26 electrified options.
Through its Driving Possibilities initiative, the
Toyota USA Foundation has
committed $110 million to create
innovative educational programs within, and in partnership with,
historically underserved and diverse communities near the company's
14 U.S. operating sites.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
Media Contacts:
Greg
Thome
Toyota Motor North America
469.292.2321
greg.thome@toyota.com
Alexis Amezquita Porter
Allison
209.535.1016
alexis.amezquita@allisonworldwide.com
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SOURCE Toyota Motor North America