National homebuilder's design and
architectural experts share top trends for the New Year
SCOTTSDALE, Ariz., Dec. 16,
2024 /PRNewswire/ -- From rich, bold color
schemes to functional spaces, timeless style, and more inclusive
design, consumers are embracing a range of design trends heading
into 2025. America's Most Trusted® Home Builder Taylor
Morrison (NYSE: TMHC) shares top design predictions for the
New Year from its design and architectural experts, along with tips
to incorporate in your own home:
- Designing for all: Approximately 26 percent of Americans
live with a physical disability. Additionally, 1 in 5 people are
neurodivergent, which can cause various sensory issues, including
textures, colors and layouts. In 2025, expect to see more designs,
layouts and concepts that create a more inclusive environment and
can cater to a variety of needs for any family. Examples
include a stepless shower, sensory-friendly materials and fewer
hallways throughout the home.
- Multi-gen harmony: Whether it's young adults living at
home after college or grandparents living with their adult children
and grandchildren, many families are looking for homes that can
provide them the opportunity to live together. Multigenerational
housing can allow families to share finances, childcare and even
combat loneliness. As multigenerational housing continues to grow
in popularity, homebuilders will offer more floorplans and housing
options to accommodate this, including en-suites, casitas and
dedicated secondary living spaces.
- Nature's embrace: We're always looking for new ways to
bring the outdoors in. This year, we're focused on the number, size
and location of windows to improve indoor-outdoor connectivity.
Windows that extend to the floor of a home will become a very
popular way to achieve that goal.
"In our Houston division, we are
working on soon introducing some new designs that offer greater
indoor-outdoor connectivity with 160 sq. ft. covered patios
becoming a new standard. In comparison, most new construction
covered patios are about 100 sq. ft. on average," said Taylor
Morrison Vice President of Product Design Brian Juedes.
- Sense and sensibility: Whether it's the way your house
smells with a curated scent coming from your Pure Machine or how
your lights turn on, sensory design is making a big impact. Sensory
design incorporates both visual and non-visual elements, activating
all major senses including sight, sound, touch, smell and
taste.
"People want their home to reflect the way they live, and
design that activates the senses is one way to personalize that
experience," said Taylor Morrison Senior Director of National
Design Lee Crowder.
- Entryway envy: 'Walk-through' laundry rooms, where you
enter the home from the garage and walk through the laundry, have
been popular for years, but everyday entries are quickly growing in
popularity. These might include a small vestibule or hall and can
even include a small alcove for shoes, key drop or a backpack
valet. Additionally, laundry rooms are typically now found on the
same floor as the primary suite and can have space for side-by-side
appliances, a counter space for folding, a sink and storage. The
majority of Taylor Morrison floor plans today feature an everyday
entry.
- Zen den energy: The latest Pinterest trend report shows
people want to bring more calming and peaceful vibes into their
homes, with searches for "zen house" up 405 percent. Aesthetics
like Rom-com Core bring a cozy and nostalgic feel seen in beloved
Hollywood classics like "The
Holiday", "Something's Gotta Give", and "It's Complicated" with
natural materials and muted, earthy tones.
- Cut the clutter: Many homes have excess square
footage in their floor plans that is not used by consumers. In an
effort to maximize space, many builders have shrunk floor plans by
eliminating excess square footage without changing the function or
livability of homes. In several markets, we are also designing
homes with fewer hallways where it makes sense, offering benefits
including more square footage for homeowners to enjoy, reduced
energy costs, better home flow, more natural light and savings on
new home construction costs.
"We like to think of this concept as more function per foot.
Offering more floor plans with smaller square footage is also a way
we are able to tackle affordability as a homebuilder and is growing
in popularity with many buyers. In fact, in 2023, Taylor Morrison's
top-selling floor plan was a two-story townhome with 1,373 sq.
ft.," said Juedes.
- An enduring elegance: Designs today are lasting much
longer, and with that, there is a push for more timeless designs
among consumers. Rather than selecting trendy items, many buyers
are going with timeless options with a longer trajectory for
choices like countertops, cabinets and stained wood.
"Instead of being in a cycle of having to change designs every
year, we're able to present timeless elements. Greys and whites
were trendy for a while but have quickly come and gone as we are
seeing preferences for more earthy wood colors and black and gold
finishes," said Crowder.
- Here to stay: Modern farmhouse continues to be a top
choice among elevation styles across the country. Additional
trending exterior elevations include transitional and soft
modern.
"Trends typically begin in California then work their way across the
country moving west to east with the Southeast usually last to
change. Most recently, we are starting to see farmhouse elevations
gain traction in the Southeast region," said Juedes.
- Warmth in color: This year we chose Clove (SW 9605)
from Sherwin-Williams' Color Capsule of the Year as our foundation
for the Taylor Morrison 2024 Color Collection. We partnered this
rich tone with City Loft (SW 7631), a Taylor Morrison favorite.
This warm neutral can be used for large spaces or hallways to bring
in warmth while still feeling light and open. Those foundational
colors are paired with Mink (SW 6004), a warm griege that has a
violet undertone, bringing in color palettes we are seeing in
fashion and home decor. Rounding out our 2025 Color Collection is
the showstopper Carnelian (SW 7580), which brings the drama with
its rich wine color with a beautiful brown undertone.
"Right now, we are seeing a push towards timeless designs that last
longer than previous trend cycles and the rich brown we see with
Clove can weather the trends. This color can be elevated by using
it in a high gloss sheen as a cabinet finish or feel more casual in
a matte sheen for an entire room," said Crowder. "All of the colors
for this year's color palette complement each other to be used
together either in a single space or a whole home but also have
enough character to be used alone."
About Taylor Morrison
Headquartered
in Scottsdale, Arizona, Taylor Morrison is one of
the nation's leading homebuilders and developers. We serve a wide
array of consumers from coast to coast, including first-time,
move-up, luxury and resort lifestyle homebuyers and renters under
our family of brands—including Taylor Morrison, Esplanade and
Yardly. From 2016-2024, Taylor Morrison has been
recognized as America's Most Trusted® Builder by
Lifestory Research. Our long-standing commitment to sustainable
operations is highlighted in our annual Sustainability and
Belonging Report.
For more information about Taylor Morrison, please
visit www.taylormorrison.com
CONTACT:
media@taylormorrison.com
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