NEW YORK, April 13, 2016 /PRNewswire/ -- Y&R took home
the two top honors at the 52nd annual International ANDY Awards
last night, winning the show's highest honor –- the GRANDY –- for
Y&R New Zealand's groundbreaking McWhopper campaign and the
Richard T. O'Reilly Award for
Outstanding Public Service for its "Melanoma Likes Me" work created
by GPY&R Brisbane. It is the first time a network has won
both awards.
The Advertising Club of NY announced, "This year, the ANDY
Awards' best creative idea, The GRANDY, has been given to
the agency that defines what it means to be a bold leader and a
true risk-taker. Y&R New Zealand was awarded for
the McWhopper event campaign in the Corporate Responsibility
category."
Tony Granger, Global Chief
Creative Officer of Y&R, states: "We are simply ecstatic.
We are so proud of winning the two top awards. Both
ideas are terrific proof that brave clients get the work they
deserve. I want to especially call out Fernando Machado, Burger King's SVP of Global
Brand Management, who championed the McWhopper idea from the second
we presented it to him, and it simply would not have happened
without him. And we are so proud of Josh Moore and Ben
Coulson for the passion and perseverance to create such
powerful work."
The GRANDY winning McWhopper campaign by Y&R New Zealand,
which comes with a $50,000 cash
prize, launched in late-August 2015
with a print ad in three major U.S. newspapers, live events, PR and
lots of shareable content. It became one of the biggest viral ideas
in the world, with nearly 8 billion media impressions, $144 million in earned media and a 40 percent
increase in awareness of Peace Day. The mashup burger was conceived
to raise money to benefit Peace One Day, a non-profit organization
campaigning to raise awareness of Peace Day, a United Nations
recognized day celebrated on Sept.
21.
When McDonald's rejected the cease-fire in the "burger wars,"
people around the world began creating their own DIY McWhoppers,
posting videos and sharing pictures of their creations on social
media, and one fan even recorded a rap song. Burger King then
partnered with Denny's, Wayback Burgers, Krystal, and Giraffas to
give away 1,500 "peace day burgers" at a pop-up restaurant in
Atlanta on Peace Day.
David Sable stated: "This
was a labor of love on both sides, Burger King showed so much
passion for the idea, such great belief in us and proved the best
partner possible. They helped bring the McWhopper forward every
step of the way and understood how true to their brand this was —
their audaciousness paid off. And we also feel particular
pride in 'Melanoma Likes Me,' which showed that the work we do can
change the world. This is a proud day for Y&R." He
added: "This cements Y&R as the number one creative force
in Australia New Zealand and is rooted in the way we are
organized as a Global Boutique. Strong local offices resonate
globally and last night is living proof of that."
GPY&R Brisbane was awarded the Richard T. O'Reilly Award for its "Melanoma
Likes Me" campaign for Melanoma Patients Australia, a nonprofit
that provides information, support, awareness and advocacy to
Australians affected by melanoma. People, identified through
hashtags and geo-location as they posted on Instagram, were
instantly liked and commented by "Melanoma." The public
service award for the best PSA of the year comes with a
$10,000 donation to the charity the
winning work was created to promote.
In addition to the top two awards, "McWhopper" and "Melanoma
Likes Me" each won a Gold, and Y&R Malaysia won a Silver for
"Cut a Tree. Kill a Life."
The ANDY Award show has been held by the Advertising Club of
New York every year since 1964 and
is one of the most sought-after awards for creative excellence in
advertising.
About Y&R
Y&R is one of the world's most iconic agencies. With
189 offices in 93 countries around the world, Y&R's clients
include Bel Brands, Campbell's
Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and
Xerox, among many others.
Y&R is part of WPP (NASDAQ: WPPGY).
Follow us on:
Twitter: @YoungRubicam and
Instagram: @YoungRubicam
Contact:
Olivia Chamberlain
Y&R
Email: olivia.chamberlain@yr.com
or
Aviva Ebstein
Y&R
Email: aviva.ebstein@yr.com
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SOURCE Y&R