Ecolab Partners with WPP to Help Leading Brands Reassure Consumers Entering Post-COVID-19 Economy
24 June 2020 - 11:00PM
Business Wire
Ecolab, a global leader in sanitization and disinfection
services for leading multinational companies in the food,
healthcare, hospitality and industrial sectors, has hired a team of
WPP (NYSE:WPP) agencies to collaborate on an effort to help the
world’s leading brands build confidence in their consumers entering
the post-COVID-19 economy.
COVID-19 has made Ecolab’s services especially pertinent to
brands as their consumers decide where to eat, work and shop as
markets around the world reopen.
Ecolab recently launched the Ecolab Science Certified Program,
which combines advanced chemistry with new public health training
and audit verification. The campaign to support this launch,
delivered by WPP, will demonstrate to consumers that businesses
sanitized by Ecolab will be as safe as possible and will ensure
that its clients’ brands stand out as holding a higher standard of
cleanliness for food safety and public health.
Ecolab is a global leader in water, hygiene and infection
prevention solutions and services. Its customers include the
world’s biggest brands in the food, healthcare, hospitality, and
industrial markets. Ecolab operates in 170 countries and provides
comprehensive, science-driven solutions to advance food safety,
protect public health, optimize water and energy use, and improve
operational efficiencies. It offers best-in-class products,
elevated cleaning and hygiene standards and protocols, enhanced
training and site verification to keep businesses safer –
ultimately helping their clients’ consumers live more
confidently.
Doug Baker, Chairman & CEO, Ecolab said: “Ecolab is
thrilled to partner with WPP to celebrate those businesses that are
going the extra mile to keep their customers and workers as safe as
possible in the face of COVID-19. Ecolab’s science-backed
solutions, tailored by industry and location, are needed now more
than ever, and WPP is perfectly equipped to help us get the word
out.”
Mark Read, CEO, WPP said: “A lot has changed in our
personal and professional lives due to COVID-19. There is a clear
and heightened focus on hygiene and cleanliness, especially in
regard to where consumers eat and shop. Ecolab is expert at
ensuring the highest levels of safety, which is vital for consumer
confidence. We are really excited to be working with Ecolab and I
am delighted our team stepped up to deliver this important
work.”
The WPP team working for Ecolab comprises Grey, Hill+Knowlton
Strategies, Landor and Wavemaker.
About WPP WPP is a creative transformation company. We
use the power of creativity to build better futures for our people,
clients and communities. For more information, visit
www.wpp.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200624005449/en/
Martina Suess Martina.Suess@wpp.com +1 917 456 5049
WPP (NYSE:WPP)
Historical Stock Chart
From Jun 2024 to Jul 2024
WPP (NYSE:WPP)
Historical Stock Chart
From Jul 2023 to Jul 2024