SHANGHAI, Aug. 10, 2018 /PRNewswire/ -- Yum China Holdings,
Inc. ("the company" or "Yum China") (NYSE: YUMC) has announced the
official launch of the 2018 One Yuan
Donation program. Held on an annual basis, the signature,
nationwide campaign will take place from August 11 to August 31 in all KFC, Pizza Hut,
Taco Bell, East Dawning and select Little Sheep restaurants across
China.
In partnership with the China Foundation for Poverty Alleviation
(CFPA), Yum China founded the One
Yuan Donation program in 2008 to improve the health and
wellbeing of children living in impoverished regions across
China, as well as to ensure young
people develop a better understanding of the value of a nutritious,
well-balanced diet.
Over the years, Yum China has developed an effective fundraising
platform that harnesses the power of giving back through scale. In
addition to facilitating restaurant donations in over 8,000
locations across the country, mobile and online platforms have also
become important channels for customers to contribute to this
year's campaign. With over 180 million loyalty members on the KFC
and Pizza Hut's Super Apps, Yum China leverages its unrivaled
digital capabilities to provide an infrastructure that will allow
this program to further expand its reach among customers in
China.
"We embarked on this amazing journey 11 years ago and we are
honored to have been able to touch the lives of hundreds of
thousands of school children in impoverished regions across
China. We could not have
accomplished this without the generosity of our 460,000 employees
and millions of customers," said Joey
Wat, CEO of Yum China. "By embedding our digital
capabilities into the One Yuan
Donation program, we hope to expand the reach of this initiative
and drive tangible change for thousands more children across
China."
Every year, senior representatives from Yum China and the CFPA
personally take part in the One Yuan
Donation program. This year, Joey
Wat, Chief Executive Officer at Yum China, and the Leadership Team will visit select Yum
China restaurants to encourage customers to actively take part in
the campaign, and to share stories about the impact this initiative
has had on children living in impoverished communities in
China.
The One Yuan Donation program
promotes the belief that anyone can make an impact and in
celebration of the 11th anniversary, Yum China and the
CFPA have released "The Wing of Love" theme song, adapted from a
poem written by a girl named Xie
Qing, who was a victim of the devastating 2008 Sichuan earthquake and one of the first
beneficiaries of the program. Xie
Qing's dream is to "go back to the mountains to be a
kindergarten teacher... and return her love to society", providing
a powerful example of how anyone can make an impact and give back
to their communities. The song will be played in all KFC
restaurants across the country during the campaign, spreading a
message of love, compassion and gratitude.
About the One Yuan Donation
Program
The One
Yuan Donation program is one of the earliest examples
of a Corporate Social Responsibility (CSR) program in China that advocates the concept that
anyone can make an impact on
society. Every year, the program runs in Yum China
restaurants across China for up to
3 weeks, encouraging customers and employees to donate a single
yuan to enrich the diets of children in impoverished regions. It
has made a significant impact on the lives of millions of people -
for both those receiving and donating funds. In April 2018, the program was awarded the Best
Community Program Award at the 10th annual Global CSR
Summit.
As of the end of 2017, the One
Yuan Donation program had received more than 110 million
donations and raised over RMB 170
million, providing over 37.4 million nutritious meals and
benefiting more than 547,000 children across eight provinces in
China. The One Yuan Donation program has also helped to
construct "Love Kitchen" equipment
for 860 schools in impoverished communities across the country. In
addition to providing nutritious meals, the One Yuan Donation program also enhances
children's understanding of health and nutrition by distributing
pamphlets and books on topics related to nutrition education. This
serves to strengthen children's understanding of the importance of
maintaining a healthy, well-balanced diet, as well as shape the way
their families think about food and eating habits.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China, with a vision to
become the world's most innovative pioneer in the restaurant
industry. It has exclusive rights in mainland China to KFC, China's leading quick-service restaurant
brand, Pizza Hut, the leading casual dining restaurant brand in
China, and Taco Bell, a
California-based restaurant chain
serving innovative Mexican-inspired food. Yum China also owns the
Little Sheep and East Dawning concepts outright. As of the end of
June 2018, the Company had over 8,100
restaurants and more than 460,000 employees in over 1,200 cities
across China. For more
information, please visit http://ir.yumchina.com.
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SOURCE Yum China Holdings, Inc