SHANGHAI, Dec. 26, 2018 /PRNewswire/ -- Yum China Holdings,
Inc. (the "Company" or "Yum China")
(NYSE: YUMC) announced it has completed the inaugural project of
its Grow Local Initiative which leverages the Company's expertise
in supply chain management to source and distribute select
high-quality agricultural products in China in order to promote the sustainable
growth of local economies and improve farmers' living conditions.
Sponsored by Pizza Hut, the initial phase of the project focused on
strengthening the burgeoning truffle industry in Yunnan Province.
As a milestone for the Grow Local Yunnan truffle project,
Yum China issued one of the first
scientific training manuals on sustainable truffle farming in
Yunnan that was published by
Yunnan University Press, enabling the local government and
Agriculture and Rural Affairs Office to provide farmers with
much-needed training in Yunnan
Province. Collaborating with the Chinese Academy of
Sciences, nutrition experts, and an agricultural service company,
Yum China also provided in-person
training to 860 local farmers between February and September 2018, and made online training courses
available for the local community.
![A local truffle farmer consults the Sustainable Truffle Farming Manual A local truffle farmer consults the Sustainable Truffle Farming Manual](https://mma.prnewswire.com/media/802324/image_826997_42302261.jpg)
![Local farmers in Yunnan’s Yongsheng County take truffle farming courses and receive in-person training Local farmers in Yunnan’s Yongsheng County take truffle farming courses and receive in-person training](https://mma.prnewswire.com/media/802325/image_826997_42302623.jpg)
"Poverty alleviation is one of the key areas we have been
focusing on where we believe our expertise and scale can make the
greatest impact. We are in a unique position to leverage our supply
chain management capabilities to make a significant contribution to
communities across China," said Joey
Wat, CEO of Yum China. "By
helping local farmers improve farming techniques and connect to
Yum China's customer base, we are
confident that the Grow Local Initiative will help stimulate local
economies and support the sustainable expansion of promising
agricultural products."
In April 2018, Pizza Hut launched
its new "Truffle Pizza" at over 2,200 stores in China, using Yunnan-grown truffles. In the future, Pizza
Hut's Super App will also be used to offer more quality, specialty
agricultural products sourced in China.
"The Grow Local Initiative is helping local Yunnan farmers cultivate high-quality truffles
in an environmentally friendly way," added Joey Wat. "As a leading casual dining brand,
Pizza Hut is focused on introducing high-quality ingredients from
across the globe to our customers in China and adding delicious, locally sourced
products to our menu."
The Grow Local Initiative is one of many programs that
Yum China has initiated in order to
give back to local communities and alleviate poverty in
China. Over the last decade,
Yum China's flagship One Yuan Donation program, which is designed to
improve the health and wellbeing of children living in impoverished
regions across China, has raised more than RMB 180 million in donations from over 100
million people. The Company is also facilitating economic
development in Yunnan Province by
sourcing locally grown coffee beans and vegetables as well as
holding a potato charity sale which has helped local farmers sell
almost 180 tons of potatoes in less than a year.
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements generally can be identified by the fact that they do not
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"estimate," "target," "predict," "likely," "will," "should,"
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made by us in light of our experience and perception of historical
trends, current conditions and expected future developments, as
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reasonable under the circumstances, but there can be no assurance
that such estimates and assumptions will prove to be correct.
Forward-looking statements are not guarantees of performance and
are inherently subject to known and unknown risks and uncertainties
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differ materially from those indicated by those statements. We
cannot assure you that any of our expectations, estimates or
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included in this press release are only made as of the date of this
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any forward-looking statement to reflect subsequent events or
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statements should be evaluated with the understanding of their
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Securities and Exchange Commission (including the information set
forth under the captions "Risk Factors" and "Forward-Looking
Statements" in our Annual Report on Form 10-K) for additional
detail about factors that could affect our financial and other
results.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China. It has exclusive rights in mainland China to KFC,
China's leading quick-service restaurant brand, Pizza Hut, the
leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving
innovative Mexican-inspired food. Yum
China also owns the Little Sheep and East Dawning concepts
outright. The Company had more than 8,300 restaurants in over 1,200
cities at the end of September 2018.
For more information, please visit http://www.yumchina.com/en/.
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SOURCE Yum China Holdings, Inc.