Casino Group: Change in the ownership structure of Infinity Advertising
14 February 2025 - 6:30PM
UK Regulatory
Casino Group: Change in the ownership structure of Infinity
Advertising
PRESS RELEASE
February 14, 2025
Change in the ownership structure of
Infinity Advertising
Following the redefinition of the
purchasing alliance between the Casino Group and the Mousquetaires
Group in 2024, the two groups are reorganising the ownership
structure of their Retail Media subsidiary, Infinity Advertising.
The reorganisation sees the Mousquetaires Group become the sole
shareholder of Infinity Advertising.
In September 2021, the Casino Group, through its
subsidiary RelevanC, and Groupement Mousquetaires, created Infinity
Advertising, a joint venture responsible for marketing Retail Media
services to food suppliers and their media agencies in France. This
joint venture successfully monetised one of France's most extensive
retail transactional datasets, leveraging, in particular,
technologies developed by RelevanC.
Following the recent evolution of the purchasing
alliance between the two groups, the Mousquetaires Group will
acquire RelevanC's shares in Infinity Advertising.
Infinity Advertising will continue to market
Retail Media services for Monoprix, Franprix, Casino and
Intermarché, while still utilising RelevanC's technologies among
other resources. The change in shareholding will have no impact on
Infinity Advertising’s operations nor on the services it provides
to agencies and advertisers.
About Groupement Mousquetaires
Groupement Mousquetaires was created in 1969 and
is based on a private initiative. It gathers together over 3,000
independent entrepreneurs, 150,000 employees and has over 4,000
stores that are part of 7 store brands Intermarché, Netto
(food); Bricomarché, Brico Cash, Bricorama (home equipment); Roady
and Rapid Pare-Brise (mobility). Groupement Mousquetaires has its
own support services, logistics bases and 56 factories agri-food
companies, all located in France. Groupement Mousquetaires also
deploys its brands in Belgium, Poland and Portugal. To find out
more: www.mousquetaires.com
About Casino Group
Casino Group is a recognised leader in the
French retail market, with 7,700 stores nationwide. And ranks
second in online non-food retailing through its Cdiscount brand.
Thanks to its more than 25,000 employees driven by their passion
for retailing and customer service, the Group has built a portfolio
of strong, dynamic, complementary brands (Monoprix, Franprix,
Casino, Spar, Vival, Naturalia) and reported net sales of €9bn in
2023. With a clear vision of how its industry is changing, the
Group is committed to accelerating the transformation of retail. To
this end, all its retail activities are positioned in the
future-facing convenience, premium and e-commerce
segments.
Groupement Mousquetaires Press Contacts
Angie Agency: Charlotte Rabilloud - crabilloud@angie.fr –
06 62 03 28 34
Angie Agency: Antoine Graiff - agraiff@angie.fr - 06 02
07 17 33
Press: presse@mousquetaires.com
Casino Group contacts
Press contacts
Stéphanie Abadie - sabadie@groupe-casino.fr - 06 26 27 37 05
Press - directiondelacommunication@groupe-casino.fr - 01 53 65
24 29
Analysts and investors contacts
Charlotte Izabel - cizabel@groupe-casino.fr - 06 89 19 88 33
Investor Relations - IR_Casino@groupe-casino.fr - 01 53 65 24
17
- 2025 02 14 - PR - Infinity Advertising
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