Henkel strengthens Hair Cosmetics business in the USA
22 December 2003 - 6:16PM
PR Newswire (US)
Henkel strengthens Hair Cosmetics business in the USA DUSSELDORF,
Germany / COSTA MESA, California, December 22 /PRNewswire/ --
Further expansion in Cosmetics The Henkel Group is to further
strengthen its hair cosmetics business through acquisition of the
business of US company Advanced Research Laboratories (ARL)
headquartered in California. ARL is a strong innovator active in
hair cosmetics, offering fashion-led and ethnic hairstyling
products under leading brand g�t2b(r) . This acquisition will push
Henkel up to third position in the US hairstyling market. The
Henkel Group has acquired the business of Advanced Research
Laboratories (ARL), Costa Mesa, California/USA. ARL has a workforce
of 181 employees and develops and markets hair care and styling
products primarily in the USA, Canada and Mexico. The company has
succeeded in generating double-digit percentage sales growth rates
in recent years and has gained a leading position in the styling
segment. For fiscal 2003, ARL expects projected net sales totalling
approx. US$133 million and an operating profit (EBIT) of around
US$25 million. The return on sales (EBIT) is expected to be around
19%. The transaction will be immediately earnings enhancing for
Henkel both before and after goodwill amortization. The acquisition
is to be financed from existing liquid funds. "ARL ideally
complements our existing hair cosmetics business in the USA,"
explained Uwe Specht, Executive Vice President of Henkel's
Cosmetics/Toiletries business sector. "The acquisition will take
Henkel a significant step forward in the American hair cosmetics
market." Chief Executive Officer and co-founder of ARL, Thomas
Parr, said: "We are delighted to become part of a major,
internationally successful company. This development will secure
and further enhance the long-term growth perspective of our
brands." Henkel intends to combine the acquired ARL business with
its California based Schwarzkopf & Dep business. Thomas Parr
will be President and General Manager of these combined businesses.
The acquisition is subject to regulatory approval and other
customary closing conditions. The acquisition is anticipated to be
completed in the beginning of 2004. About ARL: ARL headquartered in
Costa Mesa, California/USA, with subsidiaries in Mexico and Canada
is a privately owned company that has been developing and marketing
innovative and high-quality hair cosmetics for more than 20 years.
ARL's best known brands are g�t2b(r), Citr� Shine(r), Smooth'N
Shine(r) and Zero Frizz(r). The company expects sales revenues of
approx. US$160 million (according to US-GAAP) for the current year
and realizes around 70 percent of its sales in the USA. For further
information on ARL, go to www.advreslab.com. About Henkel: To date,
Henkel has been represented in the American hair cosmetics market
by Schwarzkopf & Dep (Los Angeles/California), a division of
the subsidiary Henkel Corp.. With brands such as L.A. Looks(r) and
Dep(r), Henkel is the market leader in the hair gel segment and
holds a strong position in the overall hair styling market. Henkel,
headquartered in D�sseldorf, Germany, is a leader with brands and
technologies that make people's lives easier, better and more
beautiful. The Henkel Group operates in three strategic business
areas: Home Care, Personal Care, and Adhesives, Sealants and
Surface Treatment. In fiscal 2002, the Henkel Group generated sales
of 9.66 billion euros and an operating profit (EBIT) of 666 million
euros. 50,000 people work for the Henkel Group worldwide. Henkel
Brands and Technologies are available in 126 countries around the
world. For further information on Henkel, go to www.henkel.com.
This information contains forward-looking statements based on the
current beliefs and estimates of Henkel's management. They are not
guarantees of future performance. These forward-looking statements
are subject to certain risks and uncertainties that could cause the
Company's actual results or performance to be materially different
from those expressed or implied by such statements. Many of these
risks and uncertainties relate to factors that are beyond Henkel's
ability to control or estimate precisely, such as future market and
economic conditions and the behaviour of other market participants.
Henkel does not intend nor assume any obligation to update these
forward-looking statements. DATASOURCE: Henkel KGaA Henkel Group:
Corporate Communications: Ernst Primosch, Phone: +49-211-797-3533,
Fax: +49-211-798-9208, Lars Witteck, Phone: +49-211-797-2606, Fax:
+49-211-798-9208, Simone Gleumes, Phone: +49-211-797-4463, Fax:
+49-211-798-9208, press@henkel.com, press.henkel.com
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