PUMA x VIVID VISIONS by Andrew Burgess: a Textile-to-Textile Fashion Experiment
07 December 2023 - 10:23PM
Business Wire
Global sports company PUMA reveals a new collaboration with US
upcycler, Andrew Burgess and his brand VIVID VISIONS with the
launch of an experimental one-off capsule collection.
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Global sports company PUMA reveals a new
collaboration with US upcycler, Andrew Burgess and his brand VIVID
VISIONS with the launch of an experimental one-off capsule
collection. (Photo: Business Wire)
Working closely with PUMA, Andrew has created five designs, each
crafted entirely from PUMA’s recycled polyester RE:FIBRE fabric.
Shot on models in London’s iconic York Hall Leisure Centre, the art
direction combines futuristic fashion design with retro sports
nostalgia, paying homage to PUMA’s roots, while celebrating the
brand and Andrews’ commitment to sustainable textile
innovation.
The creative imagery shows the garments repeated over and over –
reflecting the infinite possibilities of circular fashion, where
old garments are transformed into new ones, again and again.
Andrew, known for his talent in repurposing unwanted and damaged
clothes, was inspired by PUMA's factory partners during a visit to
Turkey. During his visit, Andrew witnessed first-hand the
impressive progress PUMA has made in scaling up circular textile
technology and produced his own bespoke RE:FIBRE fabric from
recycled polyester garments.
“Seeing the innovation, research, machinery, sustainable
practices and production that goes into crafting RE:FIBRE fabric
was eye-opening. When I think of garment production, I think of the
final sewing stage where the fabric comes together to make the
finished product as that’s typically my upcycling process. But
learning exactly what goes into breaking down old textiles - that
would potentially have otherwise gone to landfill – before they
become something new was super interesting.” Andrew says.
The collection itself reflects the beauty of the RE:FIBRE
recycling process, with designs that embody the shredded,
depolymerised, repolymerised, and reimagined textiles.
Andrew says “My brand VIVID VISIONS is all about blending the
past with the future, so working with PUMA to create a one-off
collection made from a ‘new’ recycled fabric was pretty cool. The
fabric strips on the sleeves represent the RE:FIBRE yarn that’s
been spun from the melted polymers, and the cut off trousers and
jacket reflect the transformative process that is RE:FIBRE.”
This fashion experiment comes as a result of the ongoing
collaboration between PUMA and the US based upcycler, who is part
of PUMA’s Voices of A RE:GENERATION – an initiative that aims to
improve transparency and conduct greater communication regarding
the brand’s sustainability efforts.
The custom PUMA x VIVID VISIONS one-off collection is the final
chapter in Andrews’ creative Thread the Loop campaign, a social
content series which aims to raise awareness of PUMA’s efforts
toward achieving “100% of product polyester used, coming from
textile waste”, as PUMA CSO Anne-Laure Descours stated. “Rethinking
how we produce garments and experimenting with ways that we can
move towards a more circular business model is one of the main
priorities of our sustainability strategy.”
Since the launch of the pilot in 2022, PUMA has produced
recycled training jerseys for Manchester City, AC Milan, Olympique
de Marseille and Borussia Dortmund. This month, PUMA have announced
they’ve scaled up the textile recycling innovation. In 2024
official PUMA football replica jerseys* including those for the
Euro and Copa América tournaments will be manufactured using
RE:FIBRE recycled materials, made from old garments and factory
waste rather than only recycled plastic bottles.
Find images and videos of the PUMA x VIVID VISIONS by Andrew
Burgess shoot here and watch Andrew’s Thread The Loop Series to
learn about his experience with RE:FIBRE in the run-up to the
collection, here.
Notes to Editor:
Andrew’s brand, VIVID VISIONS is an upcycling brand built off
reusing old textiles to produce unique designs, which we’ve seen
supported and displayed by NBA Icons (Jayson Tatum) and US Rappers
(A Boogie Wit Da Hoodie).
RE:FIBRE is PUMA's textile-to-textile recycling program, which
can transform any polyester material into new garments via a
four-step process.
The four-step process of RE:FIBRE sees:
- Collect and Sort: Collecting and sorting textile waste and
other previously wasteful materials.
- Shred and Mix: Shredding and mixing the collected materials
down to the minimum.
- Dissolve, Filter and Polymerize: Melting down the shredded
polyester and ridding them of previous dyes through a chemical
recycling process.
- Melt, Spin, Knit and Sew: The melting allows the newly produced
polymers to become ready to be spun and sewn into shape to create
good as new RE:FIBRE fabric which can be recycled again and
again.
*excluding local replicas for Fenerbahçe SK, Shakhtar Donetsk
and locally sourced kits.
PUMA
PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For 75 years, PUMA has relentlessly pushed sport and
culture forward by creating fast products for the world’s fastest
athletes. PUMA offers performance and sport-inspired lifestyle
products in categories such as Football, Running and Training,
Basketball, Golf, and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and
stichd. The company distributes its products in more than 120
countries, employs about 20,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
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PUMA's Corporate Communications, Samantha Du Plessis -
samantha.duplessis@puma.com MSL Communications Agency –
pumaglobalteam@mslgroup.com
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