Portfolio will include hemp derived THC
edibles and beverages from Select and Zero Proof brands, in
addition to 3rd party products, setting a new industry
standard for safety, reliability and quality control
STAMFORD, Conn., June 24,
2024 /PRNewswire/ -- Curaleaf Holdings, Inc. (TSX:
CURA) (OTCQX: CURLF) ("Curaleaf" or the "Company"), a leading
international provider of consumer cannabis products, today
announced the launch of an all-new line of hemp-derived THC
products under the Company's Select and Zero Proof
brands. Products will be available to order beginning June 26 direct to consumers via the Company's new
online storefront, TheHempCompany.com, Curaleaf's new home for all
fully Farm Bill compliant hemp derived products. Shipments will
commence July 1, in time for the
July 4 holiday. Additional
distribution will include strategic partnerships through
conventional retail and on-demand delivery in partnership with
DoorDash, the local commerce platform. TheHempCompany.com will
also partner with top-tier 3rd-party hemp brands to offer
additional products that adhere to Curaleaf's standards.
"Today's exciting announcement is twofold: we are launching our
own line of hemp derived THC products as well as an exciting
Ecommerce platform as a one stop marketplace for all safe and
tested hemp derived products," said Boris
Jordan, Executive Chairman of Curaleaf. "Our long-term
strategic success rests on expanding our brands into as many points
of distribution as possible, and in meeting consumers where they
are on their cannabis journey. Curaleaf's hemp business represents
a pivotal opportunity for our brands to be distributed to, and to
compete in, mass market retail locations across the country as well
as create an online storefront. We continue to advocate for one
regulatory framework for all cannabinoids, and with the launch of
both this new product line and direct to consumer marketplace,
Curaleaf creates opportunity to generate substantial shareholder
value while providing adult consumers with Farm Bill-compliant,
responsibly manufactured, high-quality products."
Curaleaf enters the rapidly growing hemp-derived THC market as a
leading global operator in the cannabis sector and intends to bring
the same consumer convenience, standards and commitment to safety
and regulation that it applies in the regulated cannabis market.
The Company ensures all products are manufactured in a certified
cGMP facility with strict manufacturing and testing standards. All
hemp-derived products will be offered in clearly labeled packaging,
listing ingredients and potency, and will be age-gated
appropriately through their distribution channels.
The products will be available in 25 states and the District of Columbia via direct-to-consumer
delivery and through Curaleaf's national distribution partners.
Some active measures that Curaleaf is taking to differentiate its
current product portfolio from the largely unregulated hemp
marketplace include:
- Age-gating: Selling to adults 21+ only with age confirmation,
requiring verification at purchase
- Quality: Offering products containing only naturally derived
THC from hemp
- Manufacturing: Made in a certified cGMP facility with high
standards
- Labeling: Transparent package labeling listing ingredients,
potency, and a QR code that links customers to certificates of
analysis from independent testing labs, in addition to other
important product-level information
"As the world's leading consumer cannabis company, Curaleaf has
both the opportunity and the obligation to continuously set the bar
for quality, regulation and safety," said Matt Darin, CEO of Curaleaf. "As the market
demand for hemp-derived products grows, we remain committed to
exploring the many ways in which we can leverage our high standards
for manufacturing, production and quality to deliver safe and
trusted products to adult consumers at retail and through
Ecommerce. Each of our hemp-derived gummies and seltzer-based
beverages are made with our strict quality control practices, which
is lacking in the current market. We look forward to setting a new
standard with trusted products delivered in a convenient, seamless
way for every type of cannabis consumer."
To meet the growing demand in the hemp-derived THC category,
Select's core gummies, Fast-Acting, Classic, and X
Bites feature engineered encapsulation technology designed to
maximize the absorption of every milligram and deliver a consistent
experience that consumers prefer. Select Zero Proof
seltzers, available in a variety of fruit flavors, are formulated
to provide consistent bursts of flavor and THC to elevate moments,
experiences, and connections.
For more information on Curaleaf's locations, patient resources,
and products, please visit https://curaleaf.com.
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX:
CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international
provider of consumer products in cannabis with a mission to enhance
lives by cultivating, sharing and celebrating the power of the
plant. As a high-growth cannabis company known for quality,
expertise and reliability, the Company and its brands, including
Curaleaf, Select, Grassroots, JAMS, Find and Zero
Proof provide industry-leading service, product selection and
accessibility across the medical and adult use markets. Curaleaf
International is the largest vertically integrated cannabis company
in Europe with a unique supply and
distribution network throughout the European market, bringing
together pioneering science and research with cutting-edge
cultivation, extraction and production. Curaleaf is listed on the
Toronto Stock Exchange under the symbol CURA and trades on the
OTCQX market under the symbol CURLF. For more information, please
visit https://ir.curaleaf.com.
Forward Looking Statements:
This media advisory
contains forward-looking statements and forward-looking information
within the meaning of applicable securities laws. These statements
relate to future events or future performance. All statements other
than statements of historical fact may be forward–looking
statements or information. Generally, forward-looking statements
and information may be identified by the use of forward-looking
terminology such as "plans", "expects" or "proposed", "is
expected", "intends", "anticipates", or "believes", or variations
of such words and phrases, or by the use of words or phrases which
state that certain actions, events or results may, could, would, or
might occur or be achieved. More particularly and without
limitation, this news release contains forward-looking statements
and information concerning the launch of The Hemp Company website,
offering a new line of hemp-derived products. Such forward-looking
statements and information reflect management's current beliefs and
are based on assumptions made by and information currently
available to the company with respect to the matter described in
this new release. Forward-looking statements involve risks and
uncertainties, which are based on current expectations as of the
date of this release and subject to known and unknown risks and
uncertainties that could cause actual results to differ materially
from those expressed or implied by such statements. Additional
information about these assumptions and uncertainties is contained
under "Risk Factors and Uncertainties" in the Company's latest
annual information form filed on March 6,
2024, which is available under the Company's SEDAR profile
at http://www.sedar.com, and in other filings that the Company has
made and may make with applicable securities authorities in the
future. Forward-looking statements contained herein are made only
as to the date of this press release and we undertake no obligation
to update or revise any forward-looking statements whether as a
result of new information, future events or otherwise, except as
required by law. We caution investors not to place considerable
reliance on the forward-looking statements contained in this press
release. The Toronto Stock Exchange has not reviewed, approved or
disapproved the content of this news release.
Contacts:
Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment
Officer
IR@curaleaf.com
Media Contact:
Curaleaf Holdings, Inc.
Tracy Brady, SVP Corporate
Communications
media@curaleaf.com
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SOURCE Curaleaf Holdings, Inc.