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TORONTO , Sept. 27,
2022 /CNW/ - Today, Manulife demonstrates an industry
first with the expansion of their Manulife Vitality program
across its core product suite1, introducing a new
two-tiered membership program with enhanced rewards and benefits.
With the introduction of a complimentary program for all new life
insurance customers, Manulife displays its deep commitment to
helping Canadians live longer, healthier, better lives. These
enhancements will be available in Mid-November.
"The insurance industry is going through a transformational
change and Manulife is at the forefront with our behavioural life
insurance policies. The incredible results of our Manulife
Vitality program have re-affirmed our belief this is the
path forward in our industry," said Naveed
Irshad, President & CEO, Manulife Canada. "We're living
in an age of smart phones, smart cars, and smart watches, it only
makes sense we have smart life insurance policies that reflect the
changing needs and desires of customers. We're making Manulife
Vitality available to all our new customers because we
fundamentally believe life insurers should care about how long and
well their customers live."
Since launching the Manulife Vitality program in 2016,
Manulife has helped tens of thousands of Canadians improve their
overall health and wellbeing through its industry leading wellness
program – a science and technology-based program that supports and
rewards customers for the everyday steps they take to lead longer,
healthier, better lives. Built on the convergence of behavioural
economics and consumer technology, Manulife Vitality rewards
healthier choices linked to physical activity, nutrition,
mindfulness and more.
Studies show that as a result of the pandemic, the physical and
mental health of Canadians has suffered2, however, with
the help of Manulife Vitality, customers are seeing an
overall improvement in their health and wellbeing3:
- Nearly one in three members with elevated blood pressure
improved their readings to normal levels within one year.
- Amongst those surveyed, members indicated they have increased
their physical activity at least twenty minutes per week.
- More than half of members with somewhat at-risk psychological
distress significantly improved their mental state.
1 Available
on Family Term and Manulife Universal Life policies. PAR coming in
2023
|
2 Manulife
Wellness Report – 2021
|
3 Manulife Vitality Proof Points –
2022 Update
|
"With Manulife Vitality, customers experience and get
value from their insurance every day," says Paul Savage, Head of Individual Insurance. "The
program is founded on engagement and building deeper connections
with customers. It makes it easier for advisors to have meaningful
conversations with customers on an ongoing basis because they can
check-in and see how they're getting on with the program, they can
congratulate them on their progress, and they can talk about new
interests, activities, hobbies, and goals."
For advisors that sell Manulife products, the Manulife
Vitality program has a proven and significant value
proposition4:
- Two out of three advisors find that Manulife Vitality
helps them differentiate their practice from the competition.
- Three out of four agree Manulife Vitality provides them
with new opportunities to interact with their customers.
- More than half (55%) believe Manulife Vitality is
helping them improve their customer retention.
Manulife Life Insurance – Two options to help Canadians to
live longer, healthier, better lives
- Vitality GoTM: Available at no cost to eligible
customers5 and provides healthy living tips, resources,
and milestone rewards to motivate you along your journey. Everyday
habits such as exercising, eating well, practicing mindfulness, and
getting regular check-ups can earn you shopping discounts and gift
cards at major brand outlets. This includes our newly added brands
- Tim Hortons, Hudson's Bay,
Walmart, Starbucks, and others.
- Vitality PlusTM: An enhanced version of Manulife
Vitality for a small monthly fee6. With Plus,
customers have access to even more exclusive rewards including
annual premium savings, participation in a program to earn an Apple
Watch through completing workouts over time, a free Amazon Prime
membership, Expedia® travel discounts, complimentary Garmin device,
and much more.
- New partnerships for all members include:
-
- Up to 60% off Saucony running shoes and apparel, helping to
eliminate the barrier to getting started on your fitness
journey.
- Up to 40% off the Fitbit device of their choice, while also
receiving the first year of the Fitbit Premium annual subscription
for free ($106.99 value).
4 Manulife
Individual Insurance Advisor study conducted by Environics Research
- 2022
|
5 Vitality
Go is included automatically for clients 18+ for single life Family
Term and Manulife UL
|
6
$6/month
|
For more information on how you can benefit from the Manulife
Vitality program, visit Manulife.ca/Vitality.
About Manulife
Manulife Financial Corporation is a leading international
financial services provider that helps people make their decisions
easier and lives better. With our global headquarters in
Toronto, Canada, we provide
financial advice and insurance, operating as Manulife across
Canada, Asia, and Europe, and primarily as John Hancock in the
United States. Through Manulife Investment Management, the
global brand for our global wealth and asset management segment, we
serve individuals, institutions, and retirement plan members
worldwide. At the end of 2021, we had more than 38,000 employees,
over 119,000 agents, and thousands of distribution partners,
serving over 33 million customers. Our principal operations are in
Asia and Canada, and the
United States, where we have served customers for more than
160 years. We trade as 'MFC' on the Toronto, New
York, and the Philippine stock exchanges and under '945' in
Hong Kong. In the previous 12
months we made CAD$32.7 billion in
payments to our customers.
Not all offerings are available in all jurisdictions. For
additional information, please visit manulife.com.
About Vitality
Guided by a core purpose of making people healthier,
Vitality is the leader in improving health to unlock outcomes
that matter. By blending industry-leading smart tech, data,
incentives, and behavioral science, we inspire healthy changes in
individuals and organizations. As one of the largest wellness
companies in the world, Vitality brings a dynamic and diverse
perspective through successful partnerships with the most
forward-thinking insurers and employers. More than 27 million
people in 40 markets engage in the Vitality program. For more
information, visit vitalitygroup.com or follow us on Twitter and
LinkedIn.
Insurance products are issued by The Manufacturers Life
Insurance Company. The Vitality Group Inc., in association with The
Manufacturers Life Insurance Company, provides the Manulife
Vitality program. The Manulife Vitality program is
available with select policies. Please consult your financial
representative to learn more and find out if you qualify for this
product. Vitality is a trademark of Vitality Group International
Inc., and is used by The Manufacturers Life Insurance Company and
its affiliates under license. Manulife & Stylized M Design, and
Stylized M Design are trademarks of The Manufacturers Life
Insurance Company and are used by it, and by its affiliates under
license. Amazon.com is not a sponsor of this promotion. All Amazon
®, ™ & © are IP of Amazon.com, Inc. or its
affiliates. Expedia and the Airplane Logo are either
registered trademarks or trademarks of Expedia, Inc. in
the United States and/or other
countries. All other trademarks are the property of their
respective owners. © 2022 Expedia, Inc., an Expedia Group
company. All rights reserved. Expedia and the Airplane Logo are
trademarks or registered trademarks of Expedia, Inc. Garmin
and Vivofit are registered trademarks of Garmin Ltd. or its
subsidiaries. Apple is not a participant in or sponsor
of this promotion. Apple Watch is a registered trademark of Apple
Inc. Saucony and the Saucony logo are trademarks of Wolverine
World Wide, Inc. and are used under license. Fitbit and the Fitbit
logo are trademarks or registered trademarks of Fitbit in the U.S.
and other countries.
SOURCE Manulife Financial Corporation