President's Choice(R) Children's Charity makes lives easier for children across Canada
28 February 2012 - 4:59AM
PR Newswire (Canada)
Support the Helping Kids Live Life Well™ Icon Sale and help
children in your community BRAMPTON, ON, March 2, 2012 /CNW/ - -
Starting today until March 17, 2012, customers shopping at Loblaw
Companies Limited (Loblaw) corporate and participating franchise
stores are encouraged to purchase $2 Helping Kids Live Life Well™
paper icons at store check-outs in support of the President's
Choice(®) Children's Charity. As Loblaw's corporate charity, and
one of the largest charities in Canada, President's Choice(®)
Children's Charity is focused on childhood nutrition and children
with disabilities. All funds generated within each region go back
to support families and nutrition programs throughout that region's
communities. "In 2011, President's Choice(®) Children's Charity
granted $13.35 million - supporting more than 4,000 nutrition
programs and providing grants to more than 1,800 families whose
children have disabilities," says Peggy Hornell, senior director,
President's Choice(Ò) Children's Charity. "This year we're looking
forward to working with our customers to raise $2.2 million." As
one of its funding priorities, President's Choice(®) Children's
Charity supports nutritious breakfast, lunch and snack programs.
The Charity understands that nutrition is fundamental to children's
health and that a well-nourished child is likely to learn better,
so it aims to provide the resources to help fuel a better learning
environment. "Due to generous support from the President's
Choice(®) Children's Charity, we have been able to offer our
students a hot and nutritious breakfast every morning. One thing
that really stands out, besides the students' enjoyment of the
food, is their sense of family and community. We have also noticed
an improvement in their classroom behavior and being punctual for
school," says Pam Ainscough, child and youth counselor, Parkinson
Centennial Public School, Orangeville, Ontario. Another funding
priority for the Charity is providing financial grants for
essential specialized equipment and therapists for families whose
children have disabilities - like David, who is 13 years-old and
lives in Alberta. David has degenerative peroxisomal disorder. He
is a cheerful boy who is determined to make the best of everyday
despite his disability. With a grant from President's Choice(®)
Children's Charity, David's family was able to purchase a new
wheelchair for him. "We thank the President's Choice® Children's
Charity for their generous gift," says David's mother. "We are
grateful for all the support and care provided by the Charity in
assisting us with David's needs and helping us to make life easier
for him. The grant has given him a lot more freedom to enjoy life -
something every child deserves despite their disability." Loblaw
created President's Choice(®) Children's Charity to empower its
store colleagues, franchisees and their employees to support
families in communities where the Company has retail locations.
Since 1989, the charity has awarded more than $72 million, reaching
more than 10,000 Canadian families. The costs of the Charity's
administration and operations are fully funded by Loblaw, ensuring
that 100 per cent of every dollar donated goes directly to helping
children with disabilities and nutrition programs in the regions
where the money is raised. Making a Positive Difference in the
Community is one of the five corporate social responsibility
principles that shape the way Loblaw conducts business. Fundraising
initiatives in support of President's Choice(®) Children's Charity
is just one example of how Loblaw continues to be active in
communities on national, regional and local levels. This includes a
bi-annual national food drive in partnership with Food Banks Canada
to address hunger across Canada, a partnership with WWF-Canada to
mobilize Canada to take environmental action and support to a
number of local charitable organizations across the country.
Donations can be made at the following Loblaw corporate and
franchise store locations: Loblaws(®), Zehrs(®), Your Independent
Grocer(TM), valu-mart(®), Fortinos(®), Real Canadian Superstore(®),
Real Canadian Wholesale Club(®), Extra Foods(®), nofrills(®),
Atlantic Superstore(®), Dominion(®) (Newfoundland and Labrador
only), SaveEasy(®), Maxi(®), Maxi & Cie(®), Provigo(®), Cash
& Carry(®), Club Entrepot(® )and Les Entrepots Presto(®).
For more information about President's Choice(®) Children's Charity
and to apply for a grant please visit www.pc.ca/charity or call
1-866-996-9918. About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity helps Canadian children
live to their full potential. They are committed to supporting
children's health and wellness across Canada. With a focus on
childhood nutrition and children with disabilities, President's
Choice(®) Children's Charity helps kids through grants for
childhood nutrition programs and provides support for families with
a child with a disability. The cost of administration and
operations of the Charity is funded by Loblaw Companies Limited,
ensuring that 100 per cent of every dollar donated goes directly to
helping kids and their families. The Charity offers funding
across Canada and dollars are granted in the region in which they
are raised. Since 1989, the charity has awarded more than $72
million, reaching more than 10,000 Canadian families. For more
information on President's Choice(®) Children's Charity or to
donate online, visit www.pc.ca/charity. About Loblaw Companies
Limited Loblaw Companies Limited, a subsidiary of George Weston
Limited, is Canada's largest food retailer and a leading provider
of drugstore, general merchandise and financial products and
services. Loblaw is one of the largest private sector employers in
Canada. With more than 1,000 corporate and franchised stores from
coast to coast, Loblaw and its franchisees employ more than 135 000
full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide,
growing and successful range of products and services to meet the
everyday household demands of Canadian consumers. Loblaw is known
for the quality, innovation and value of its food offering. It
offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(®) and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®) services and offers the
PC(®) points loyalty program. Loblaw Companies Limited CONTACT: On
behalf of the President's Choice(R) Children's Charity,
formoreinformation please contact: Loblaw Public Relations
Department905-459-2500 | pr@loblaw.ca
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