Loblaw Launches Line of President's Choice® Gluten-Free Foods,
Certified by the Canadian Celiac Association's Gluten-Free
Certification Program
Available in the bakery department at select Loblaw banner
stores across the country
BRAMPTON, ON, Dec. 13, 2012 /CNW/ - TSX: L Loblaw
Companies Limited has launched eight delicious President's®
Choice gluten-free products, fully certified by the Canadian
Celiac Association's Gluten-Free Certification Program
(GFCP). From cookies and brownies to muffins and more, these
President's Choice® products are a worry free way for
Canadians with celiac disease or on a gluten-free diet to enjoy
great tasting foods made with wholesome ingredients.
President's Choice® gluten-free products are the first
private label line in Canada which
have met the requirements for certification and are eligible to
display the Gluten-Free Certification Program (GFCP) trademark of
the Canadian Celiac Association. The GFCP stands for the
independent verification of quality, integrity and purity of
products.
"The Canadian Celiac Association believes that all Canadians
have the right to safe food and we have developed the Gluten-Free
Certification Program to meet these special needs" states
Peter Taylor, executive director of
the Canadian Celiac Association. "The CCA advocates on behalf of
approximately 2,000,000 Canadians suffering from celiac disease and
gluten sensitivity who are frustrated by the uncertainty of
identifying gluten-free products that are essential for their
well-being."
Priced at $5.99, the PC®
Gluten-Free line can be found in the bakery of select Loblaw
banner grocery stores in Ontario at Loblaws®, Loblaw great
food™, Fortinos®, Zehrs Markets®, Zehrs Great
Food™, Your Independent Grocer®, valu-mart®,
and Real Canadian Superstore®.
"The number of Canadians diagnosed with Celiac disease,
experiencing sensitivities to gluten, or choosing to follow a
gluten-free diet is increasing and we are pleased to be able to
offer President's Choice® gluten free products certified by
the trusted GFCP trademark," said Ian
Gordon, senior vice-president, Loblaw Brands, Loblaw
Companies Limited.
President's Choice® gluten-free
goods:
President's Choice® Gluten-Free Mini Brownies:
Everything a brownie should be: soft, chewy and deliciously
moist!
President's Choice® Gluten-Free Blueberry Muffins:
Soft and tempting muffins made with tender, juicy blueberries.
President's Choice® Gluten-Free Double Chocolate
Muffins: Moist and rich chocolate muffins made with real
chocolate chips.
President's Choice® Gluten-Free Lemon Poppy Seed Loaf
Cake: A soft, moist loaf cake loaded with poppy seeds and
bursting with natural lemon flavor.
President's Choice® Gluten-Free Banana Loaf Cake:
A soft and delicious loaf cake made with real banana purée.
President's Choice® Gluten-Free Coconut Cookies:
Moist and delicious coconut cookies made with brown sugar, molasses
and a hint of vanilla.
President's Choice® Gluten-Free Chocolate Chip
Cookies: Delectably soft cookies loaded with rich chocolate
chips.
President's Choice® Gluten-Free Sliced White Sandwich
Loaf: A wholesome and flavourful white loaf, excellent as
toast.
Learn more at www.pc.ca or follow us on Twitter (@preschoice)
and Facebook (President'sChoice).
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and
a leading provider of drugstore, general merchandise and financial
products and services. Loblaw is one of the largest private sector
employers in Canada. With more
than 1,000 corporate and franchised stores from coast to coast,
Loblaw and its franchisees employ more than 135,000 full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control
(private) label program, including the unique President's Choice®,
no name® and Joe Fresh® brands. In addition, the Company makes
available to consumers President's Choice Financial® services and
offers the PC® points loyalty program.
High-resolution images are available.
SOURCE Loblaw Companies Limited