Adams Golf Announces 2008 Tour Staff
19 January 2008 - 12:30AM
Business Wire
Adams Golf (OTCBB:ADGO) has significantly invested in its tour
strategy for 2008. In 2007, nine Adams Golf tour staff pros
combined to win 12 times on the Champions, Nationwide and LPGA
Tours. Adams Golf also achieved another year of hybrid dominance on
tour as its hybrids were played by more pros on the PGA, Champions
and Nationwide Tours, combined, than any other manufacturer�s
hybrids. Additionally, Adams Golf sustained its leadership position
on the Champions Tour, arguably the keystone of the company�s
strategy over the last six years. In 2008, the Adams Golf brand is
expected to get a boost in exposure on the PGA Tour with the
signings of Rory Sabbatini and Aaron Baddeley, the 11th and
18th-ranked players in the world, respectively. Also representing
Adams Golf on the PGA Tour are Tommy �Two Gloves� Gainey and Brad
Elder. After bursting onto the LPGA scene last season with Brittany
Lincicome winning the Ginn Open, the company continues building its
women�s tour staff with Brittany Lang, Lindsey Wright and Taylor
Leon. The Champions Tour continues to be an area of priority with
10 tour pros representing the brand including the legendary Tom
Watson and two-time Masters Champion, Bernhard Langer. Rounding out
the Champions Tour staff will be Brad Bryant, Scott Hoch, Dana
Quigley, Allen Doyle, Jerry Pate, D.A. Weibring, R.W. Eaks and Des
Smyth. Last but not least, to expand its international reach and to
support future growth in its European business, Adams Golf has
hired a tour representative and will be putting a tour trailer on
the European Tour for the 2008 season. �We�re extremely proud of
our 2008 tour staff and believe these players will deliver valuable
exposure and represent our brand admirably,� said Chip Brewer,
Adams Golf president and CEO. �It�s a big step for us but it also
seems like a sound and natural decision based on the company�s
growth over the last 5 years. These investments are consistent with
our stated strategy of reinvesting aggressively in our brand in
order to drive long-term earnings potential and shareholder value.
We recognize that these investments may have a negative impact on
profitability in the short term or until we are able to generate
sufficient revenue growth to cover them. It�s our belief that this
is a good long-term strategic decision and that any short-term
setback will be made up for in long-term value.� This press release
contains "forward-looking statements" made under the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995.
The statements include, but are not limited to statements regarding
our ability to continue manufacturing products that are
commercially acceptable to consumers and statements using
terminology such as "may," "will," "expect," �seems,� "intend,"
"estimate," "anticipate," "plan," "seek," �belief� or "believe."
Such statements reflect the current view of the Company with
respect to future events and are subject to certain risks,
uncertainties and assumptions related to certain factors including,
without limitation, the following: inability to generate sufficient
revenue growth to cover tour branding strategy investments; product
development difficulties; assembly difficulties; product approval
and conformity to governing body regulations; competing product
introductions; patent infringement risks; the ability to protect
intellectual property rights; market demand and acceptance of
products; the impact of changing economic conditions; the success
of our marketing strategy; our dependence on a limited number of
customers; business conditions in the golf industry; reliance on
third parties, including suppliers; actions of competitors,
including pricing, advertising and competing product; the
management of sales channels and re-distribution; and one-time
events and other factors detailed under "Risk Factors" in our
10-K's, 10-Q's and other Securities and Exchange Commission
filings. These filings can be obtained by contacting Adams Golf
Investor Relations. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable, the expectations may prove to be incorrect. Based upon
changing conditions, should any one or more of these risks or
uncertainties materialize, or should any underlying assumptions
prove incorrect, actual results may vary materially from those
described herein. Except as required by federal securities laws,
Adams Golf undertakes no obligation to publicly update or revise
any written or oral forward-looking statements, whether as a result
of new information, future events, changed circumstances or any
other reason after the date of this press release. All subsequent
written and oral forward-looking statements attributable to the
Company or persons acting on its behalf are expressly qualified in
their entirety by the applicable cautionary statements.
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