ASCC Looks to Apple, Social Media to Promote New Brands
17 April 2013 - 7:00PM
Business Wire
The Aristocrat Group Corp. (OTCBB:ASCC) began work this week on
a new social media app for Apple (NASDAQ: AAPL) devices to connect
cocktail fans and mixologists and promote new spirits carried by
the company’s brand management division, Luxuria Brands.
According to ABI Research, the mobile app economy is expected to
reach $25 billion this year. ASCC plans to harness that growth to
spread the word about its upcoming vodka lines, which are set to
begin production this year. The company envisions a free mobile
application that will drive social circles of vodka drinkers to
bars and liquor stores that carry Luxuria Brands.
“Social networking apps are a fun and effective way to engage
with our customers and reward brand loyalty,” said ASCC CEO Robert
Federowicz. “We’re working on an app that will allow us to push
unique, personalized offers and promos to specific social networks
of vodka afficianados and then measure the success of each
promotion. We want our retail partners to be able to create events
at specific times based on a given social circle or club's
behavior.”
ASCC sees vodka, America’s best-selling spirit, as the key
element to growing its brand management division, Luxuria Brands.
The success of the endeavor will allow the company to compete in a
highly profitable sector alongside Limited Brands, Inc. (NYSE:
LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc.
(NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
For more information on this initiative, please
visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premier luxury goods, including top-shelf distilled spirits. The
company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com.
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