PALM SPRINGS, Calif.,
April 18, 2012 /PRNewswire/ -- Attune
RTD (OTCBB: AURT), is proud to announce it has executed an
exclusive sales agreement with Desert Electric Supply for the sale
of 500 BrioWave Smarty Energy Management Controllers valued at
$275,000. Under the terms of
the agreement, Desert Electric Supply will have exclusive rights
for the sale of BrioWave Technology in the Coachella Valley and has
already placed an initial order. According to Thomas Bianco, the company's Chief Financial
Officer, "The Coachella Valley is a large area with a total
population in excess of 365,002, heavily concentrated with pool
systems and is expected to pass 600,000 by the year 2020.
This is a great start and we are excited about this
relationship and obviously will do everything we can on our end to
increase sales for them as we move forward. Next up, we will
focus on the rest of California,
then expand sales into other states across the U.S and eventually
move towards Europe. We believe the majority of
BrioWave users will opt to use Attune's proprietary User Interface
in the cloud that talks to each piece of hardware to extract all of
the devices value added functionality, which could add an
additional $32,500 in revenue to this
initial agreement year after year. This is a great first
start as the company's focus shifts towards ramping up and rolling
out its marketing strategy to generate sales and revenue".
According to the company's Chief Executive Officer Shawn Davis, "This first order is a great
beginning! There are approximately 15 million pools across
the U.S, and this technology also has logic that addresses the HVAC
market which consists of another 85 million residential homes, so
there's so much sales and revenue potential ahead, this is getting
exciting! Also, we are in the final stages of developing a
push marketing media sales campaign that creates company and brand
awareness, to pull technology through key sales channels and
leverages important relationships the company has cultivated with
key players from the Coachella Valley Economic Partnership (CVEP),
technical personnel and company executives. We still have to
negotiate for air time; however, the expectation is to have film in
the can by the first week of May which will be just in time for the
season. We believe this strategy should have a substantial
impact on sales."
About Desert Electric Supply
Desert Electric Supply has been serving the Coachella Valley
since 1972. The Palm Springs
branch is located just to the South of the airport near Gene Autry
Trail and Ramon Road in the heart of the industrial area and
conveniently located for all of Palm
Springs. This branch handles the West end of the Coachella
Valley including Palm Springs,
Cathedral City, Rancho Mirage, Thousand Palms, Desert Hot Springs, Banning, Beaumont and also the High Desert including
Morongo Valley, Yucca Valley, Joshua
Tree, Twentynine Palms and
the Twentynine Palms Marine Corp Base. Both branches have
large stock of all of the electrical supplies most commonly needed
for commercial and residential applications. Desert Electric offers
a fleet of trucks for your delivery needs with scheduled service to
the High Desert and emergency delivery service as needed.
Stocking industry leaders like Cutler Hammer, Leviton, Wiremold,
Sylvania, Pass & Seymour, Appleton, EGS, Southwire, Allied
Tube, Cantex, Halo, Lithonia, Juno and many more. Whether
your needs are construction products such as conduit, wire, romex,
boxes, wiring devices or lighting for indoor, outdoor, landscaping
or emergency, Desert Electric Supply is your full line source with
the largest inventory available in the desert area. As a
certified small business Desert Electric can help you with your
government projects. Small enough to care and provide exceptional
service and large enough to compete with anybody on any
level. For more information please visit
http://www.desertelectric.com/about.aspx
About Attune RTD
Attune RTD is a Research, Technology and Development company in
a fast growing market currently developing "Smart Energy Management
Technology". Attune's first to market product, The BrioWave
175p, has the ability to control large electrical loads,
communicate with the utility installed smart meter through its
ZigBee Wi-Fi radio and deliver up to the minute time critical
information to retail utilities that rely on a constant flow of
real time data for business sensitive decisions. Consumers
using BrioWave technology can realize savings in excess of
60%. Attune's consumer facing Graphical User Interface (GUI)
in the cloud is the beginning of the consumer experience allowing
users to communicate across multiple platforms, leveraging social
media to learn best practices to save energy and reduce costs while
utilizing all of the platforms value added functionality to
optimize their systems. Attune's utility facing GUI provides
real-time data, predictive business intelligence, analytical tools
and dashboards of Key Performance Indicators (KPI's) that can
potentially save participating utility providers millions of
dollars per each demand response event. Attune RTD's flagship
product, The BrioWave 175p™, is a low cost, scalable, interoperable
platform intended to be an essential part of the smart grid
infrastructure. For more information, please visit
http://www.attunertd.com and the article on Attune in CEO/CFO
publication at
http://ceocfointerviews.com/interviews/EnergyConservation-AURT.htm
Legal Disclaimer
The statements contained in this press release contain certain
forward looking statements, including statements regarding the
company's expectations, intentions, strategies, and beliefs
regarding the future. All statements contained herein are based
upon information available to the company's management as of the
date hereof, and actual results may vary based upon future events,
both within and without the control of the company's
management.
CONTACT: Attune RTD
Investor
Relations
IR@attunertd.com
855-274-6928
SOURCE Attune RTD
