SANTA MONICA, Calif.,
July 15, 2013 /PRNewswire/
-- Dentsu Entertainment USA,
Inc. has signed a development agreement with Nelvana Enterprises
and Fuel Entertainment to create an animated action comedy TV
series, Chub City®, it was announced today by Mr. Yuma
Sakata, President and CEO, Dentsu Entertainment USA.
(Logo:
http://photos.prnewswire.com/prnh/20130715/LA46853LOGO)
The series follows the adventures of a team of heroic teenagers
who drive customized cars at Chub City battle rallies. These
rally sites pop-up spontaneously in different parts of the world,
with teams arriving by train, ship, truck and helicopter in
container units called Convos™ that become the building blocks for
these instant cities. The stories find humor in the relationships
of the diverse team of drivers and the awkward bond that forms with
their more logical sentient cars, all while battling to recover a
powerful hidden energy source.
The series is based on a prolific intellectual property and toy
brand which has been sold worldwide at more than 11,000 stores
including Walmart and Carrefour, and has been featured in
nationally advertised Burger King and Taco Bell kids meal
promotions. The new series, which promises to build on the Chub
City brand by bringing the characters to life in action packed
adventures, will be supported by new toy technology that will bring
innovation to the vehicle toy space.
"We believe Chub City has a unique blend of action
adventure and comedy that will appeal universally to kids in the US
and abroad," said Colin Bohm,
Managing Director, Nelvana Enterprises. "We're thrilled to be
leveraging both the creative edge of Fuel, and the demonstrated
success of the Dentsu global network of companies."
Mike Burns, CEO of Fuel
Entertainment, commented, "Creatively, Chub City is on trend
with what's happening in the vehicle customization world right now,
and we believe it is the kind of project that will work beautifully
in both traditional and new media formats."
Sakata commented, "Chub City is an ideal example of
Dentsu Entertainment USA's
strategic approach to children's entertainment. Teaming up with
companies who excel at development and have a great vision to
reimagine the brand is something that we're extremely excited
about."
Dentsu Entertainment USA,
Nelvana Enterprises, and Fuel Entertainment are actively seeking
toy and broadcast partners for the animated action comedy, Chub
City. For more information, please contact Marc Harrington, Senior Vice President, Global
Strategy and Development for Dentsu Entertainment USA, at
Marc.Harrington@DentsuEntertainment.com.
About Dentsu Entertainment USA, Inc.
Dentsu Entertainment USA, Inc.
was formed in 2010 as a wholly owned subsidiary of Dentsu Inc.
(Tokyo Stock Exchange, Code 4324). Dentsu Inc. is the world's
largest advertising agency brand, and a leading producer of
Japanese animation, with over 37,000 full-time employees and more
than 700 subsidiaries and affiliates worldwide. Dentsu
Entertainment USA develops
original animation programming and media content for domestic and
international markets, and manages licensing programs for new and
existing properties. Current projects include Chub
City®, featuring evolved vehicles and savvy young drivers,
currently in development as an animated series; LBX™ (a.k.a.
"The Little Battlers eXperience"), a highly successful
animation, video game and toy franchise, based on miniature
customizable robots; Deltora Quest®, a 52-episode
animated series airing globally, and based on the international
top-selling fantasy-adventure book series of the same name; and
Monsuno®, an innovative toy line and animated boys action
adventure series currently airing on Nickelodeon, Nicktoons and
free-to-air channels in more than 150 countries. Dentsu
Entertainment USA is headquartered
in Santa Monica, CA. For
more information, please visit www.DentsuEntertainment.com.
About Nelvana
Founded in 1971 as a small independent studio, Nelvana is now
one of the world's leading international producers and distributors
of children's animated and live-action content. Nelvana is
comprised of Nelvana Studio and its distribution arm Nelvana
Enterprises and owned by Corus Entertainment Inc. Nelvana
Studio is a globally recognized studio that produces a stable of
award-winning and globally renowned brands that focus on comedies,
preschool, boys and live action. Leading boys action brands
include anime series BEYBLADE: Metal Fury, BEYBLADE:
Shogun Steel and Bakugan. Nelvana's content airs
on Corus Entertainment's kids channels in Canada and in over 160 countries around the
world. The Nelvana library has well over 3,800 episodes of
programming and has received over 70 major international program
awards including Emmys® and Geminis. Nelvana
Enterprises distributes programming from the Nelvana Studio and key
creative partners to broadcasters, home entertainment and digital
distribution partners the world over. Its merchandise
licensing team manages consumer products licensing globally,
including home entertainment and interactive. For more
information visit www.nelvana.com.
About Fuel Entertainment
Beginning with vibrant characters and engaging storylines, Fuel
creates entertainment properties for today's emerging audiences
that spark imagination wherever viewers go. As the next
generation eagerly embraces a new approach to entertainment, Fuel
has established itself as an industry leader, both in the
development of revolutionary entertainment technologies and the
creation of fresh and original content. With animated and live
action television, gaming and digital experiences, Fuel
Entertainment has helped its clients and creative partners reach
youth audiences seamlessly across both traditional and emerging
platforms like never before. Learn more at
www.FuelEntertainment.com.
CONTACT: Karen Strickholm
505-988-4401
KS@KarenStrickholm.com
SOURCE Dentsu Entertainment USA, Inc.
