CAMPBELL, CA--(NewMediaWire- Dec 3, 2015) - Friendable, Inc.
(OTC
PINK: FDBL) (the "Company") is pleased to announce a
significant rise in its Average Revenue Per User (ARPU) since the
release of the Friendable brand and initial name change of the
mobile app. The Company continues testing its brand messaging
through various media channels and has now calculated the most
current results.
To date Friendable has seen a 26% increase in ARPU since
introducing its new app name on September 4, 2015 and through
December 1, 2015. This increase of 26% translates to a previous
(ARPU) of $.085 from January 1, 2015, through September 3, 2015
under its previous brand, to a now steady $1.15 (ARPU) under the
Friendable banner. This growth follows a recent Friendable report
that the new app has also generated a significant increase in
female registrations as well, an increasingly important factor when
engaging mobile users for new social connections of all
varieties.
These developments have come at a good time for the company, as
Friendable awaits its final approval from Apple, on its most
dramatic app release in its history. The pending release approval
completes the company's final step in matching the Friendable name,
with an entirely new suite of features and navigation available in
the app, upon approval.
"Our rise in ARPU is not an accident and simply affirms our
belief that Friendable would find the traction needed to scale its
user acquisition efforts in 2016. This incredibly hot mobile/social
app marketplace requires numerous forms of testing, tweaking and
testing again, providing us with the foundational elements that
ultimately create long term success for an app in our category.
This latest test faze gives Friendable the edge we need to grow
beyond our 984,000+ historic downloads, 650,000 registered users
and to more effectively monetize the active users in our growing
community," stated Robert Rositano, Jr., CEO, Friendable, Inc. "We
are hitting our goals, simultaneously growing our most important
metrics of users and revenue, all while we prepare to enter the
massive Android universe in the very near term," added
Rositano.
For more information about Friendable, Inc. please
visit:
www.Friendable.com
Visit our social media properties at:
Facebook: http://facebook.com/friendable
Twitter: twitter.com/friendableapp
Instagram: instagram.com/friendableapp
About Friendable:
Friendable recognizes that "Everything starts with Friendship"
and the way to make connections and meet new people continues to
evolve through new technologies and devices that make it all
possible. Today just about everyone is on the move and interacting
online with their mobile devices, creating dynamic opportunities to
find and explore new experiences with location specific
accuracy.
Friendable provides its vast mobile community of users with the
freedom to meet new people, hang out with current friends, explore
exciting venues and interact in social activities based around
shared interests and location, transforming mobile interactions
into a real-life social experiences. Friendable bridges our mobile
community of users with the meeting of new friends, building
relationships and connecting them with local venues or events tied
to their interests, which presents newfound ways for them to
interact and hang out.
Meeting new people and making connections has grown, where the
modern meaning of "being social" or "meeting up," now includes
opportunities to meet through mobile apps. The result of these
interactions produces hyper-local advertising opportunities,
allowing Friendable to act as both a friend finder and concierge
using nearby locations to identify activities, events and
businesses that may provide the entertainment they are seeking.
Making friends through a mobile app allows people of various
backgrounds to connect through common interests and engage in fresh
experiences while cultivating deep relationships. Meet people where
you want, when you want, and show the world that you're Friendable
-- Everything starts with friendship!
Join Friendable today and let someone know what you're
"Friendable" for!
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words
or phrases "would be," "will allow," "intends to," "will likely
result," "are expected to," "will continue," "is anticipated,"
"estimate," "project," or similar expressions are intended to
identify "forward-looking statements." Actual results could differ
materially from those projected by Friendable, Inc. The iTunes
rankings should not be construed as an indication in any way
whatsoever of the future value of the Friendable's common stock or
its present or future financial condition. The public filings of
Friendable, Inc. made with the Securities and Exchange Commission
may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of
the date of this press release and should not be relied upon as of
any subsequent date. Friendable, Inc. cautions readers not to place
reliance on such statements. Unless otherwise required by
applicable law, Friendable, Inc. does not undertake, and
Friendable, Inc. specifically disclaims any obligation, to update
any forward-looking statements to reflect occurrences,
developments, unanticipated events or circumstances after the date
of such statement.