CAMPBELL, CA--(Marketwired - Feb 23, 2016) - Friendable, Inc.
(OTC
PINK: FDBL) (the "Company"), a fully reporting Company
positioned at the intersection of social networking and location
based connections, is pleased to announce the launch of a user
first growth promotion launching today, wherein all features and
functions of its current iOS/Apple app will be completely free.
As the Company's Android app release draws near, Friendable
intends to test the 'all-free' approach as a rapid user growth
initiative, targeting both the Apple and Android mobile audiences.
The change in the Company's monetization strategy is intended to
increase revenue growth by adding vastly more users who see paid
downloads as prohibitive, while adding advertising revenue
opportunities and in-app purchases as user population densities are
targeted. Friendable will maintain a paid version of its app in the
Apple iTunes App Store, offering this option as a premium upgrade
that is ad free.
"The research is clear that today's social media user doesn't
want to pay for downloads," stated Friendable, Inc. CEO, Robert
Rositano, Jr. "We'll pivot with this market trend and shift our
model accordingly as we look to scale our user base and build
engagement. With users as our number one valuation metric, we will
do everything we can to allow users to realize the uniqueness of
our app and truly discover what it means to be Friendable. Our
innovation is a combination of our brand, feature set and unique
approach to social engagement. I believe rapid expansion of our
growing user base is within reach and we have the opportunity of
becoming a much larger brand and company with this strategy, in
very short order."
Future in app purchases will be introduced as enhanced or
extended feature sets for users who wish to pay for specific "super
powers" (not currently disclosed by the company) but no monthly
subscription will be required. The "User First" promotion will run
for a minimum of 120 days and will be evaluated as a potentially
permanent strategy for the company moving forward.
For more information about Friendable, Inc. please
visit:
www.Friendable.com
For Additional Investor Information and to Receive
Company Updates:
http://www.friendable.com/presentation
http://www.friendable.com/fdbloptin
Visit our social media properties at:
Facebook: http://facebook.com/friendable
Twitter: twitter.com/friendableapp
Instagram: instagram.com/friendableapp
About Friendable:
Friendable recognizes that "Everything starts with Friendship" and
the way to make connections and meet new people continues to evolve
through new technologies and devices that make it all possible.
Today just about everyone is on the move and interacting online
with their mobile devices, creating dynamic opportunities to find
and explore new experiences with location specific
accuracy.
Friendable provides its vast mobile community of users with the
freedom to meet new people, hang out with current friends, explore
exciting venues and interact in social activities based around
shared interests and location, transforming mobile interactions
into a real-life social experiences. Friendable bridges our mobile
community of users with the meeting of new friends, building
relationships and connecting them with local venues or events tied
to their interests, which presents newfound ways for them to
interact and hang out.
Meeting new people and making connections has grown, where the
modern meaning of "being social" or "meeting up," now includes
opportunities to meet through mobile apps. The result of these
interactions produces hyper-local advertising opportunities,
allowing Friendable to act as both a friend finder and concierge
using nearby locations to identify activities, events and
businesses that may provide the entertainment they are seeking.
Making friends through a mobile app allows people of various
backgrounds to connect through common interests and engage in fresh
experiences while cultivating deep relationships. Meet people where
you want, when you want, and show the world that you're Friendable
-- Everything starts with friendship!
Join Friendable today and let someone know what you're
"Friendable" for!
Cautionary Language Concerning Forward-Looking
Statements
This press release contains forward-looking statements. The words
or phrases "would be," "will allow," "intends to," "will likely
result," "are expected to," "will continue," "is anticipated,"
"estimate," "project," or similar expressions are intended to
identify "forward-looking statements." Actual results could differ
materially from those projected by Friendable, Inc. The iTunes
rankings should not be construed as an indication in any way
whatsoever of the future value of the Friendable's common stock or
its present or future financial condition. The public filings of
Friendable, Inc. made with the Securities and Exchange Commission
may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of
the date of this press release and should not be relied upon as of
any subsequent date. Friendable, Inc. cautions readers not to place
reliance on such statements. Unless otherwise required by
applicable law, Friendable, Inc. does not undertake, and
Friendable, Inc. specifically disclaims any obligation, to update
any forward-looking statements to reflect occurrences,
developments, unanticipated events or circumstances after the date
of such statement.