GelStat Corporation Engages List Services Corp. to Manage All Branding and Marketing Efforts for GelStat and Its Products
04 February 2013 - 11:45PM
Marketwired
PALM CITY, FL--(Marketwire -
February 04, 2013) - GelStat Corporation (PINKSHEETS: GSAC), a
consumer healthcare company primarily focused on the development
and marketing of over-the-counter (OTC) products for the safe and
effective treatment of pain, inflammation and sleep disorders,
announces that it has retained List Services Corp. ("LSC") to
manage all branding and marketing efforts for GelStat Corporation
and its products.
LSC is a direct marketing agency founded on providing its
clients, customers, and partners with exceptional service and data.
The company has evolved from a list management and brokerage house
into a full service organization operating in every facet of direct
marketing: list, database, online and email.
Gerald Kieft, CEO of GelStat, said, "After an extensive search
for the right fit, I am extremely pleased to have List Services as
GelStat's marketing partner. LSC and its team have a long-term
proven track record of building and support leading brands
including Fortune 100 media companies, healthcare organizations,
publishers and retailers offering each insight on how the
convergence of big data and technology is affecting their marketing
efforts and sales channels. The Company's existing products,
including GelStat Migraine and GelStat Sleep, have received a
plethora of positive customer feedback over the years. Now
that we have the right marketing team in place, I'm confident that
we have the platform necessary to drive revenue and build
shareholder value."
Charlie Tarzian, Chief Strategic Officer of LSC, said, "We are
thrilled to be associated with such a quality organization as
GelStat. The products speak for themselves -- and the
testimonials, by real consumers, sealed the deal for us -- this is
a great solution to some of life's most difficult conditions -- and
we aim to drive awareness and education so that GelStat can become
a household name."
The main points of the agreement include:
- LSC, as its marketing partner, will act as GelStat's in-sourced
marketing services group to build its brand of healthcare products
and driving demand for the product through a number of
communications and media channels. This effort will be led by
Charlie Tarzian acting as GelStat's Chief Marketing Officer.
- LSC will provide a full complement of services and provide
GelStat with the necessary and appropriate resources to help
design, build and implement integrated marketing programs that
accomplish specifically defined goals set out by GelStat and agreed
to by LSC.
- Services provided by LSC will include: strategic brand and
communications channel planning, media planning and buying, media
trafficking, creative services, data modeling and analytics,
campaign management, reporting and reconciliation and any other
relevant service that will be used and required to drive the
GelStat brand and demand for the product set.
- LSC will deploy a hybrid model that will include a small,
retained group of senior marketing professionals that will be
responsible for the day-to-day running and managing of the
business; and a project-based, as-needed staff of marketing
specialists that will be called upon across the various stages of
the relationship to perform specific tasks and
functions.
Make sure you are first to receive timely information on GelStat
Corporation when it hits the newswire. Sign up for GelStat's email
news alert system today at:
http://ir.stockpr.com/gelstat/request-information
ABOUT LSC
Since 1980, LSC has combined "Big Data" with technology to offer
go-to-market strategies for client marketing and sales
channels.
LSC builds data management platforms that offer database
marketing, social listening and dynamic content deployment that
offer campaign management and workflow solutions that increase
marketing's ROI.
Specialties: Marketing Automation, Big Data, Campaign
Management, Workflow Management, eCommerce, Dynamic CMS, Database
Marketing/DMP, Email Marketing/ESP, Social Marketing, Mobile, SEM,
PPC, Intelligent Targeted Media (Facebook, LinkedIn, display), Self
Service Publishing, Lead Generation/Nurturing. For more
information, visit http://www.listservices.com.
ABOUT GELSTAT CORPORATION
GelStat Corporation is dedicated to providing safe and effective
over-the-counter (OTC) treatments for pain, inflammation and sleep
disorders. GelStat's first two products GelStat Migraine and
GelStat Sleep are sold through direct-to-consumer channels as well
as in a limited number of independent retailers and pharmacies. The
Company also has a suite of additional healthcare products in
various stages of development that address large consumer markets.
For more information, visit www.gelstat.com.
Safe Harbor Statement
This press release and the shareholder letter contains
forward-looking statements including pursuing strategic
relationships, building and leveraging a direct-to consumer
platform to launch new products, acquiring or licensing the rights
to products with proven science, growing organically and
achieving each of the goals mentioned
above. Forward-looking statements can be identified by words
such as "anticipates," "intends," "plans," "seeks," "believes,"
"estimates," "expects" and similar references to future
periods.
Forward-looking statements are based on our current expectations
and assumptions regarding our business, the economy and other
future conditions. Because forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and
changes in circumstances that are difficult to predict. Our actual
results may differ materially from those contemplated by the
forward-looking statements. We caution you therefore against
relying on any of these forward-looking statements. They are
neither statements of historical fact nor guarantees or assurances
of future performance. Important factors that could cause actual
results to differ materially from those in the forward-looking
statements include the failure of our products to be accepted,
failure to obtain partners to market and distribute our products,
unanticipated delays in launching website or failure of the website
to generate revenues, our inability to find a target to acquire on
mutually acceptable terms, and the inability to get our reports
prepared and filed timely as a result of unforeseen audit
issues.
Any forward-looking statement made by us in this press release
speaks only as of the date on which it is made. Factors or events
that could cause our actual results to differ may emerge from time
to time, and it is not possible for us to predict all of them. We
undertake no obligation to publicly update any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.
FOR ADDITIONAL INFORMATION CONTACT:Gerald KieftCEOGelStat
Corporation772-283-0020
GelStat (PK) (USOTC:GSAC)
Historical Stock Chart
From May 2024 to Jun 2024
GelStat (PK) (USOTC:GSAC)
Historical Stock Chart
From Jun 2023 to Jun 2024