Advisory Board to Provide Strategic Guidance to
Board of Directors
Higgins' and Schiano's Industry Experience Adds
Strength to Advisory Board
Jammin Java Corp., d/b/a Marley Coffee (OTCQB:JAMN)
(www.marleycoffee.com), the sustainably grown, ethically farmed and
artisan-roasted gourmet coffee company, has established a Board of
Advisors and appointed Michael Higgins, Co-CEO of Mother Parkers
Tea & Coffee and Anthony Schiano, Principal at Business
Solutions International, as the first two Advisory Board
members, effective immediately.
The role of the Board of Advisors will be to provide strategic
guidance, independent advice and recommendations to the Board of
Directors of Marley Coffee on the organization, fundraising, plan
of operations, proposed joint ventures and partnerships,
governance, marketing and expansion of the Company and its products
and services. The Advisory Board will convene on a quarterly
basis. As the Company grows, it plans to expand its Advisory
Board with other leading industry executives.
Michael Higgins is the Co-CEO of Mother Parkers Tea & Coffee
Inc., the largest independent roaster in North America, which
recently entered into a strategic investment transaction with
Marley Coffee for a total of up to $8.25 million in funding. Mr.
Higgins received his seat on the Board of Advisors as a result of
this transaction. He is one of the beverage industry's most
experienced sales and marketing executives. He has worked in the
family-owned company for more than 40 years, playing an
instrumental role in building its owned brands, business
partnerships and customer relationships in both foodservice and
retail channels, as well as the private label tea and coffee brands
of many of North America's largest grocery and restaurant chains.
Mr. Higgins is a director of the Tea Council of Canada and a past
president of the Tea & Coffee Association of Canada.
Anthony Schiano is the Principal at BSI (Business Solutions
International), a consulting firm to retailers, equity capital
managers and financial analysts. He also serves as a Board
member for Furmano's, a food service company, and Clemens Family
Corporation, DBA Hatfield Quality Meats et al. Mr. Schiano is an
Advisory Board member for Four Seasons Produce and Board member for
Burle Industries. Mr. Schiano has more than 34 years of
experience in the supermarket industry, having served as
President/CEO for Giant Food Stores L.L.C. (a subsidiary of Royal
Ahold N.V.), one of the leading supermarket chains in the U.S. with
more than 260 locations in six states. During Mr. Schiano's tenure,
Giant doubled its number of stores and nearly tripled its sales and
operating earnings. He received a bachelor's degree in economics
and psychology from Boston College.
Mr. Higgins said, "Mother Parkers has made a significant
investment in Marley Coffee because we believe in its strong
potential for growth in the next few years. As a member of the
Board of Advisors, I hope to help guide the Company toward that
success."
Mr. Schiano commented, "Over my decades of experience in the
supermarket industry, I have come to appreciate the role of
innovation and strong brand recognition as two major keys to
success. I believe that Marley Coffee is excelling in both of these
areas and am enthusiastic about guiding its future growth as an
Advisory Board member."
Brent Toevs, CEO of Marley Coffee, said, "Michael Higgins and
Tony Schiano have vast experience in the food and beverage
industry, and we are honored to have them serve as the inaugural
members of our new Board of Advisors. As the head of Mother
Parkers, Michael has already demonstrated his faith in Marley
Coffee via our strategic investment transaction, and we are glad to
receive his guidance as an Advisory Board member. Likewise, as we
look to expand our presence in grocery stores across the U.S., an
industry veteran like Tony will propel us to our next phase of
growth over the coming years with his valuable insights."
About Jammin Java Corp., d/b/a Marley
Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based
company that provides premium, artisan roasted coffee to the
grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the Company continues to develop its
coffee lines under the Marley Coffee brand. The Company is a fully
reporting company quoted on the OTCQB under the symbol "JAMN".
Learn more at www.MarleyCoffee.com or visit the Investor Relations
section at Investor.MarleyCoffee.com.
Join us on Facebook at http://www.facebook.com/MarleyCoffee, or
follow us on Twitter at http://twitter.com/marleycoffee, where we
post information that's material and non-material about the
Company.
Forward-Looking Statement
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts"). In particular, the words "believe," "may,"
"could," "should," "expect," "anticipate," "estimate," "project,"
"propose," "plan," "intend," and similar conditional words and
expressions are intended to identify forward-looking statements and
are subject to the safe harbor created by these Acts. Any
statements made in this news release about an action, event or
development, are forward-looking statements. Such statements are
based upon assumptions that in the future may prove not to have
been accurate and are subject to significant risks and
uncertainties. Such statements are subject to a number of
assumptions, risks and uncertainties, many of which are beyond the
control of the Company. These risks and others are included from
time to time in documents we file with the Securities and Exchange
Commission ("SEC"), including but not limited to, our Form 10-Ks,
Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors
also could have material adverse effects on our future results.
Accordingly, you should not place undue reliance on these
forward-looking statements. Although the Company believes that the
expectations reflected in the forward-looking statements are
reasonable, it can give no assurance that its forward-looking
statements will prove to be correct. Investors are cautioned that
any forward-looking statements are not guarantees of future
performance and actual results or developments may differ
materially from those projected. The forward-looking statements in
this press release are made as of the date hereof. Actual results
may differ from anticipated results sometimes materially, and
reported results should not be considered an indication of future
performance. The Company takes no obligation to update or correct
its own forward-looking statements, except as required by law or
those prepared by third parties that are not paid by the Company.
The Company's SEC filings are available at http://www.sec.gov.
CONTACT: Marley Coffee
303-396-1756
Dian Griesel Int'l.
212-825-3210
Jammin Java (PK) (USOTC:JAMN)
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