Infiniti Named as an Official Corporate Partner of the 2010 NCAA(R) Division I Men's Basketball Championship and CBS Sports
02 March 2010 - 12:00AM
PR Newswire (US)
FRANKLIN, Tenn., March 1 /PRNewswire/ -- Infiniti continues to
expand its substantial presence in men's college basketball with
the announcement that Infiniti is an "Official Corporate Partner of
the 2010 NCAA Division I Men's Basketball Championship and CBS
Sports." The agreement with CBS Sports follows Infiniti's recent
multi-level, multi-platform sponsorships with ESPN, the National
Association of Basketball Coaches (NABC), the SEC (Southeastern
Conference) and the Big Ten Conference. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080506/INFINITIBADGELOGO )
Infiniti also is creating, in conjunction with CBS Sports,
original-content custom on-air features that bring inspired college
basketball and coaching stories to viewers during CBS Sports'
broadcasts. "This is our second year of involvement as a major
sponsor of college sports through individual conference
partnerships and now, what we believe is one of the most exciting
sporting events of the year, the NCAA Division I Men's Basketball
Championship on CBS Sports," said Ben Poore, vice president,
Infiniti Business Unit. "The tournament on CBS Sports is also the
ideal showcase for the broadcast debut of our all-new 2011 Infiniti
M performance luxury sedan and our message, 'Inspiration changes
the game.'" As part of its ongoing relationship with CBS Sports,
Infiniti is the exclusive sponsor of CBSSports.com's marquee
"Infiniti Bracket Challenge," which attracted 1.1 million players
in 2009. The winner of "CBSSports.com Bracket Challenge presented
by Infiniti" will be awarded a new 2011 Infiniti M sedan. Fans can
sign up now for their bracket challenge at CBSSports.com. Infiniti
also supports NCAA.com's "March Madness on Demand" throughout the
NCAA Championship Tournament (7.5 million unique visitors in
2009)."We're bringing together the strong consumer interest in the
all-new 2011 Infiniti M, which goes on sale at Infiniti retailers
nationwide on March 18th, with the large national audience for the
tournament," said Poore. "The timing and synergy of the two events
couldn't be better for the launch of the latest and most advanced
addition to the Infiniti lineup." The Infiniti M, which features
inspired technology such as the world's first Blind Spot
Intervention(TM) System, is available in M37 and M56 model
designations and with rear-wheel drive or with Infiniti's
Intelligent All-Wheel Drive system. About Infiniti Infiniti offers
a full-line of luxury performance automobiles, including the G
Coupe, Sedan and first-ever Convertible, M sedan, EX and FX
crossovers, and the QX full-size SUV. More information about
Infiniti and its Total Ownership Experience ® can be found at
http://www.infinitiusa.com/. NCAA and March Madness are trademarks
owned or licensed by the National Collegiate Athletic Association.
DATASOURCE: Infiniti CONTACT: Kyle Bazemore of Infiniti Product
Communications,+1-615-739-8404, or kyle.bazemore@infiniti.com; Jen
Sabatelle of CBS Sports,+1-212-975-4120, or jsabatelle@cbs.com Web
Site: http://www.infinitiusa.com/
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