BOCA RATON, Fla., Jan. 10, 2011 /PRNewswire/ -- NXT Nutritionals
Holdings, Inc. ("NXT Nutritionals") (OTC Bulletin Board: NXTH),
developer and marketer of the healthy, great tasting SUSTA™ Natural
Sweetener and Healthy Dairy® Yogurt Smoothies, has retained
TransMedia Group to help promote their innovative brand.
SUSTA™ sweetener contains a proprietary blend of all-natural
ingredients, which enables it to taste great while providing many
health benefits. Each packet contains 1 gram of fiber, vitamins and
nutrients, and 100 million active units of body-ready
probiotics.
SUSTA™ is the only sweetener endorsed by Dr. James R. Gavin III, former President of the
American Diabetes Association and a member of the Company's Medical
Advisory Board. The sweetener's low glycemic index is an optimal
choice for those looking for a sweet boost minus the negative side
effects caused by higher GI products.
In addition to the sweetener, which is available in 50 packet
boxes and SUSTA Bowl for baking, NXT Nutritionals has developed a
line of SUSTA™ based yogurt snacks- Healthy Dairy® Yogurt Smoothies
and Cups.
The yogurt snacks and sweetener were recently approved by the
U.S. Navy and the U.S. Air Force as part of the military's effort
to provide servicemen with healthier dining options, and will
become a part of the military's 'core menu.'
"Our publicity will showcase NXT Nutritionals
(www.nxtnutritionals.com) as a trailblazer in the health industry,
and introduce SUSTA™ to a whole new audience," says Allison
McCormick, PR Manager at TransMedia. "Their unique product
line appeals to the millions of consumers who are searching for an
alternative to the unhealthy and unpleasant-tasting sweeteners
currently on the market."
SUSTA™ is available nationwide in over 3,800 large retailers
including A & P Fresh, Albertson's Stores, Food Lion, Kroger,
ShopRite and online at www.sustastore.com.
"We believe that TransMedia is the perfect addition to our team
in representing our brand based on their success in helping to make
Rexall Sundown the number one vitamin supplement company in the
world," says Michael McCarthy,
President and CEO of NXT Nutritionals.
SUSTA™ does not contain wheat, soy, alcohol, yeast, caffeine,
egg, dairy, or lactose, and is cholesterol and gluten-free.
All of the ingredients in SUSTA™ have GRAS (Generally
Regarded As Safe) Certification or comparable from the
FDA.
For additional information contact Allison McCormick (561) 750-9800 x227 or
allison@transmediagroup.com
SOURCE TransMedia Group