LONDON, April 14, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software for the online, mobile, TV and land-based gaming industry,
is delighted to announce the successful launch of its
ground-breaking "multi-channel" solution - which is leading a
revolution in the betting shop arena.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
Multi-channel is already fully operational across the entire
Coral betting shop estate in the UK, 1,800 shops. The aptly named
"Coral Connect" programme is the first time online and retail
systems have been totally unified, allowing players to use one
account across all platforms, wherever and whenever they are
playing.
Prospective customers can now open a multi-channel account in a
betting shop and further utilise the same account to place bets
online or on mobile. In the retail environment, the multi-channel
account can be used to place bets over the counter (OTC), play
casino games on Fixed Odds Betting Terminals (FOBTs) and deposit or
withdraw funds.
The online-to-retail integration has allowed Playtech's
industry-leading IMS back office system to be synchronised with
retail operations, giving operators a full customer view. An
operator can now view a player's activity in its entirety; whether
they are playing online, on their mobile phone or in a betting in a
shop.
The integration of the complete online and retail system extends
Playtech's multi-channel and multi-product vision, where players
are able to use one account and enjoy a seamless user experience
across all platforms and products. This creates numerous cross-sale
opportunities for Playtech licensees, who can significantly
increase a player's gameplay, longevity and strengthen brand
loyalty. A licensee can now promote shop players to utilise their
multi-channel account to play similar products online, whilst also
encouraging online players to play in a retail outlet.
Playtech COO Shay Segev declared:
"We are extremely proud of our new multi-channel solution, which
strengthens Playtech's position as an innovation leader in the
betting and gaming industry. The synchronisation of online and
retail systems is a significant technological achievement. It
illustrates our commitment to providing a complete multi-channel
experience to Playtech licensees, who can in turn provide their
customers with the ultimate player experience across all
platforms."
Andy Hornby, Chief Executive of
Coral said: "Multi-channel is a key focus of our development. With
Playtech's help we have made a real step forward.
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 3,000 employees located in twelve countries. Its
leading gaming applications include casino, poker, bingo, sports
betting, live, mobile and social gaming, casual and fixed odds
games.
http://www.playtech.com
For further information contact:
Playtech Ltd
Mor Weizer, Chief Executive
Officer
Ron Hoffman, Chief Financial
Officer
c/o Pelham Bell Pottinger
Adam Kay, Head of Investor
Relations
+44(0)20-7861-3232
+44(0)1624-645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy
Scarborough
+44(0)20-7861-3232
