SOURCE: SPYR, Inc.
February 14, 2017 09:20 ET
Facebook's Almost 2 Billion Active Users Offers SPYR Huge
Opportunity to Grow Pocket Starships' User Base
NEW YORK, NY-(Marketwired - February 14, 2017) - SPYR, Inc.'s
(OTCQB: SPYR) Pocket Starships recently became part of the first
group of games available on Facebook's new Gameroom platform.
Gameroom is a downloadable Windows desktop gaming platform that
allows users to play web, ported mobile and native Gameroom games
in a dedicated PC app (www.facebook.com/gameroom). SPYR's flagship
game, Pocket Starships, a real-time, cross-platform space-themed
MMO game, should benefit greatly from being available in Facebook's
Gameroom because of the access it gives to Facebook's large user
base.
According to Facebook, its website has about 1.8 billion monthly
active users worldwide as of November 2016, and the premiere social
network expects to expand its monthly active users to more than 2
billion sometime this year. Gameroom will be available and marketed
to that vast user base.
Facebook says 1.18 billion people log onto its website every
single day, so it's clear that there are a large number of Facebook
users who are active and who consistently visit the website.
Facebook also has 1.66 billion active users who access the website
on their mobile devices. And, if you think Facebook is slowing down
with the addition of all those other social media platforms that
continue to pop up, guess again. CNBC reported that at 1.79 billion
monthly active users, Facebook has more monthly active users than
WhatsApp (500 million), Twitter (284 million) and Instagram (200
million) - combined. This makes Facebook users a promising audience
for any company's marketing efforts.
What this means for SPYR is a huge opportunity to reach lots of
eyeballs and a chance for Pocket Starships to grow just as
Facebook's Gameroom grows. SPYR can benefit from what should be a
lot of free advertising by Facebook to drive its users to download
the Gameroom platform. SPYR itself can also create sponsored
advertising on Facebook directing Facebook's users to find and play
Pocket Starships on the platform. Gamers will also receive game
suggestions based on the games that they play, so SPYR could
benefit from having users who play games that are similar to Pocket
Starships receiving a recommendation for the game in their
personalized recommendation list.
On the other hand, what this means for gamers is that the
Gameroom platform links to users' Facebook accounts, which will
allow for the integration of Facebook's social features with the
games that users play without the distraction of being in
Facebook's "news feed."
The fact that Facebook's Gameroom is a separate app means that
players can save time by creating desktop shortcuts to their
favorite games rather than clicking through the website. Gameroom
will offer players the convenience of accessing the games they
already play on the social media site and also allow them to browse
menus of other games.
Mike Turner, SPYR's Vice President of Strategic Partnerships
states: "The inclusion of Pocket Starships, as one of the early
games offered in the new Facebook Gameroom, gives the title
exposure to hardcore PC gamers, which is an extremely desirable
audience for us. Quality users of Pocket Starships play on all
types of devices and this is a great platform for users to play
with their Facebook friends no matter what device they are on."
Because Pocket Starships is one of the only true cross-platform,
real time games of its kind on the market, it offers gamers on both
PC and Mobile devices the opportunity to play against other gamers
simultaneously. With this in mind, Turner added that players can
play Pocket Starships on their mobile devices while on the move or
they can sit down at their PC for a longer session, so he says,
"Facebook Gameroom is an invaluable marketing platform for Pocket
Starships."
Pocket Starships is available to gamers on a wide range of
platforms and devices, including iOS, Android, tablets, PCs, Macs,
Kindles, Amazon and Facebook. So, having Facebook advertise its
Gameroom platform and even SPYR sponsoring advertisements on
Facebook, gamers on all devices should grow familiar with Pocket
Starships.
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