NetworkNewsWire
Editorial Coverage: A recently released report projects
that revenue from the global mobile games market will reach $40.6
billion in 2017, which is an increase of more than $10 billion from
2015 (http://nnw.fm/d8LBZ). Mobile gaming is unarguably the
hottest, fastest-growing sector within the gaming market, and
traditional gaming companies are jumping in with big M&A
action, buying up smaller creative players in order to develop
expertise and market share in the mobile games arena. Looking
forward to 2018 and beyond, continued mobile games acquisition
fervor could benefit up-and-coming companies like
Tapinator, Inc. (TAPM) (TAPM
Profile), as giants in the
space like Tencent Holdings Limited
(TCEHY), Microsoft Corp.
(MSFT), Take-Two Interactive Software, Inc.
(TTWO), Zynga Inc.
(ZNGA) and others continue their significant
M&A activity within the mobile games space.
Tapinator (TAPM) is a developer and
publisher of mobile games on the iOS, Google Play and Amazon
platforms with many assets and advantages in place to attract the
M&A interest of bigger companies. Tapinator’s portfolio
encompasses more than 300 mobile gaming titles that have,
collectively, amassed more than 450 million player downloads. As of
Q3 2017, Tapinator’s expansive number of engaged users equated to
11.7 million monthly active players. Additionally, the company
possesses three very strong franchise games (“Video Poker Classic,”
“Dice Mage” and “Solitaire Dash”), and it has an exciting pipeline
of Full-Featured Games scheduled to launch now through Q2 of 2018.
It's also notable that TAPM’s Full-Featured Games bookings
increased by 255 percent for the nine-month period ended Sept. 30,
2017.
Furthermore, Tapinator recently announced (http://nnw.fm/krl2P) that “Virtual Mom: Happy Family
3D,” one of the recent games released through its Rapid-Launch
Games division—collaboratively developed and published with TapSim
Game Studio—has become one of Google Play’s Top 100 games in the
United States. This game enables players to simulate some of the
endless tasks associated with motherhood. As of Nov. 28, “Virtual
Mom” had logged more than 600,000 downloads since its Nov. 8 launch
and had locked in the No. 5 slot for the “Adventure Games” category
within the Google Play U.S. Games Charts. “Virtual Mom” has further
experienced impressive performance on an international level,
becoming the No. 34 top game in Brazil, the No. 102 top game in
China and the No. 97 top game in Russia.
"The global success of ‘Virtual Mom: Happy Family’ is a great
indication of the universal nature of motherhood. It represents a
fun, entertaining way for both moms and non-moms alike to get a
small virtual taste of the incredible hard work performed by
mothers around the globe on a daily basis,” Tapinator CEO Ilya
Nikolayev said, as quoted in the press release. “The game's rise is
also a testament to the importance of 'Girl Gamers' as an audience
within the mobile gaming ecosystem. Given the title's initial
success, we intend to continue to improve the game, release
additional content and potentially expand upon our 'Happy Family'
game series.”
Another recent announcement (http://nnw.fm/kuhL5) details Tapinator’s recent
partnership with the Germany-based Robot Cake Games, through which
TAPM has acquired the rights to publish “ColorFill,” a unique
puzzle game designed to attract the fans of games like Sudoku and
Minesweeper. Through this partnership, Tapinator has received the
publication rights for additional future Robot Cake games, as well,
for a period of at least one year. “ColorFill,” the first to be
released under the Tapinator banner through this partnership, has
been soft launched in Canada and Australia and is slated for
worldwide release on Dec. 7.
Additional Tapinator titles hitting the scene during Q1 and Q2
2018 include “Divide & Conquer” and “Fusion
Heroes. The company also recently released two new full-featured
games: “Big Sport Fishing 2017” and “Dice
Mage 2.” with “Big Sport Fishing 2017”
amassing more than 520,000 player downloads within the first week
of its global release and with “Big Sport Fishing”
and “Dice Mage 2” both being singled out as “New
Games We Love” on the Apple iOS platform (http://nnw.fm/Xy3V5).
Tapinator has been lauded as “One to
Watch” in the mobile games market, receiving considerable
attention with its hundreds of thousands of daily downloads on the
iOS, Google Play and Amazon platforms. The company’s business
strategy involves creating segment-leading full-featured games,
like “ROCKY™” and “Solitaire Dash,”
that result in long-term player retention and that produce
attractive ROIs.
The company continues generating enticing and predictable
returns through consumer app store transactions and the sale of
branded advertisements, with its diversified revenue resources
including 51 percent from in-game advertising and 49 percent from
consumer purchases made through app stores. Advertisements placed
within Tapinator’s games are strategically limited to only appear
between game levels, which aids in fostering player retention. Game
participants are further induced to participate in viewing video
ads on a rewards basis.
Through its Full-Featured games model, Tapinator is creating
sustainable, franchise-like games that each have the potential to
bring in $100 million or more in revenues and which boast product
lifespans of at least five years. TAPM employs a set of proprietary
dynamic development and marketing processes factored on gaming
category, approximated player retention and predicted player
profitability.
Headquartered in New York, Tapinator has product development
teams in the U.S., Germany, Pakistan, Indonesia, Russia and Canada.
Among its current endeavors, the company is actively exploring
virtual reality and augmented reality opportunities and has
exploratorily released various prototype virtual reality games to
gather data before pursuing a more significant product in this
category. Tapinator additionally intends to pursue publishing
transactions that leverage its network, platform relationships and
operational expertise, and management is delving into significant
opportunities to expand the company’s gaming IP to new platforms
like Steam and to leading messaging apps.
All of these attributes, achievements and pursuits make
Tapinator an attractive potential M&A target for larger players
seeking a piece of the mobile gaming pie—and such companies have
been in plentiful supply.
Companies like Tencent Holdings Limited
(TCEHY) have made significant acquisitions in the
mobile games space in recent years, such as the much-publicized
2016 majority stake acquisition of SuperCell to the tune of $8.6
billion. Microsoft (MSFT) is
certainly no stranger to big acquisitions, and near the end of 2014
the tech giant finalized its acquisition of Mojang, the creator of
“Minecraft,” for $2.5 billion. In February 2017,
Take-Two Interactive (TTWO) made its
move into the mobile gaming space with a $275.9 million acquisition
of Social Point, while even more recently—in early November
2017—gaming giant Zynga (ZNGA) announced it
had entered into an agreement to acquire the mobile card game
studio belonging to Peak Games for $100 million.
These are just a few examples of big players sitting up, taking
notice and taking action to cash in on the red-hot mobile games
market. As 2018 draws nearer and mobile games continue to firmly
establish a stronghold as the fastest-growing sector within the
gaming space, continued acquisition action could spell good news
for micro-cap companies like Tapinator.
For more information on Tapinator, visit
Tapinator, Inc.
(OTCQB: TAPM)
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