The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company has launched a 10 store test market in My Gym, a worldwide franchised children’s fitness center. The locations will carry a product mix of Brainy Baby products including DVD’s, board books, flash cards, Brainy Twist toys and Bundle Packs using high impact counter and floor display merchandisers.

If the test proves successful, the Company and the My Gym franchise organization intend to launch the program into 150 to 200 My Gym locations nationwide and in several international markets. The My Gym facility is the ultimate exercise and play superstructure with built-in climbing and swinging apparatus and state-of-the-art equipment, custom-made exclusively for My Gym. The facility offers Mommy and Me, gymnastics, birthday parties, camps and more.

"We are thrilled to team up with My Gym in this test launch as they see the value in offering parents top-quality educational products for their children. This says a lot about their creativity to stay ahead of the competition, offering not only exercise for the body, but exercise for those little minds,” stated Carson Ashworth, The Brainy Brands Company VP of Sales.

“As we continue to penetrate nontraditional retail channels, we believe this test market will be a success due to the synergistic message that both My Gym and Brainy Baby share. Together we provide children tools to learn and to acquire the skills, confidence and positive self-image needed to become healthy young adults. This is a great opportunity for us all to offer parents these tools in one location,” commented John Benfield, CEO of The Brainy Brands Company.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.

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