The Brainy Brands Company, Inc. Announces Test Market Launch of Brainy Baby Products in a Worldwide Children's Fitness Center
07 September 2011 - 11:00PM
Business Wire
The Brainy Brands Company, Inc. (the “Company”) (OTCBB:
TBBC.OB), a producer and marketer of Brainy Baby® line of
children’s educational videos and products aimed at early
development for preschoolers, today announced that the Company has
launched a 10 store test market in My Gym, a worldwide franchised
children’s fitness center. The locations will carry a product mix
of Brainy Baby products including DVD’s, board books, flash cards,
Brainy Twist toys and Bundle Packs using high impact counter and
floor display merchandisers.
If the test proves successful, the Company and the My Gym
franchise organization intend to launch the program into 150 to 200
My Gym locations nationwide and in several international markets.
The My Gym facility is the ultimate exercise and play
superstructure with built-in climbing and swinging apparatus and
state-of-the-art equipment, custom-made exclusively for My Gym. The
facility offers Mommy and Me, gymnastics, birthday parties, camps
and more.
"We are thrilled to team up with My Gym in this test launch as
they see the value in offering parents top-quality educational
products for their children. This says a lot about their creativity
to stay ahead of the competition, offering not only exercise for
the body, but exercise for those little minds,” stated Carson
Ashworth, The Brainy Brands Company VP of Sales.
“As we continue to penetrate nontraditional retail channels, we
believe this test market will be a success due to the synergistic
message that both My Gym and Brainy Baby share. Together we provide
children tools to learn and to acquire the skills, confidence and
positive self-image needed to become healthy young adults. This is
a great opportunity for us all to offer parents these tools in one
location,” commented John Benfield, CEO of The Brainy Brands
Company.
About The Brainy Brands Company, Inc.
Headquartered in Suwanee, GA The Brainy Brands Company, Inc.
develops and markets an extensive library of early childhood
learning products, including a full range of puzzles, books, games,
toys and audio-visual materials for the US market and international
marketplace. The Company’s strategy is to support its existing line
of high quality educational toys, media, and activities and develop
new product and offerings optimizing new technologies, delivery
systems, and advances in early childhood education.
More information about the Company, visit:
www.thebrainybrandscompany.com.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Statements contained in this release that are not historical facts,
including, without limitation, statements that relate to the
Company's expectations with regard to the future impact on the
Company's results from new products in development, may be deemed
to be forward-looking statements. Words such as "expects",
"intends", "plans", "may", "could", "should", "anticipates",
"likely", "believes" and words of similar import also identify
forward-looking statements. These statements are subject to risks
and uncertainties. Forward-looking statements are based on current
facts and analyses and other information that are based on
forecasts of future results, estimates of amounts not yet
determined and assumptions of management. Readers are urged not to
place undue reliance on the forward-looking statements, which speak
only as of the date of this release. Except as may be required
under applicable law, we assume no obligation to update any
forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this release.
Additional information on risks and other factors that may affect
the business and financial results of The Brainy Brands Company,
Inc. can be found in the filings of The Brainy Brands Company, Inc.
with the U.S. Securities and Exchange Commission.
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