UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________
FORM 6-K
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Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the Month of August 2021
Commission File Number: 001-38303
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WPP plc
(Translation of registrant's name into English)
________________________
Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
_________________________
Indicate
by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form
20-F X Form 40-F
___
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): ___
Note: Regulation S-T Rule 101(b)(1) only permits the
submission in paper of a Form 6-K if submitted solely to provide an
attached annual report to security holders.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(7): ___
Note: Regulation S-T Rule 101(b)(7) only permits the
submission in paper of a Form 6-K if submitted to furnish a report
or other document that the registrant foreign private issuer must
furnish and make public under the laws of the jurisdiction in which
the registrant is incorporated, domiciled or legally organized (the
registrant’s “home country”), or under the rules
of the home country exchange on which the registrant’s
securities are traded, as long as the report or other document is
not a press release, is not required to be and has not been
distributed to the registrant’s security holders, and, if
discussing a material event, has already been the subject of a Form
6-K submission or other Commission filing on EDGAR.
Forward-Looking Statements
In
connection with the provisions of the Private Securities Litigation
Reform Act of 1995 (the “Reform Act”), WPP plc and its
subsidiaries (the “Company”) may include
forward-looking statements (as defined in the Reform Act) in oral
or written public statements issued by or on behalf of the Company.
These forward-looking statements may include, among other things,
plans, objectives, projections and anticipated future economic
performance based on assumptions and the like that are subject to
risks and uncertainties. As such, actual results or outcomes may
differ materially from those discussed in the forward-looking
statements. Important factors that may cause actual results to
differ include but are not limited to: the unanticipated loss of a
material client or key personnel, delays or reductions in client
advertising budgets, shifts in industry rates of compensation,
regulatory compliance costs or litigation, natural disasters or
acts of terrorism, the Company’s exposure to changes in the
values of major currencies other than the UK pound sterling
(because a substantial portion of its revenues are derived and
costs incurred outside of the United Kingdom) and the overall level
of economic activity in the Company’s major markets (which
varies depending on, among other things, regional, national and
international political and economic conditions and government
regulations in the world’s advertising markets). In addition,
you should consider the risks described in Item 3D, captioned
“Risk Factors” in the Company’s Form 20-F for the
year ended 31 December 2019, which could also cause actual results
to differ from forward-looking information. In light of these and
other uncertainties, the forward-looking statements included in the
oral or written public statements should not be regarded as a
representation by the Company that the Company’s plans and
objectives will be achieved.
The
Company undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
EXHIBIT INDEX
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Exhibit No.
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Description
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1
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Acquisition dated 23 August 2021, prepared by WPP plc.
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FOR IMMEDIATE RELEASE
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23 August 2021
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WPP acquires leading AI technology company Satalia
WPP
today announces that it has acquired Satalia, a technology company
offering market-leading AI solutions for clients.
Satalia
is a global leader in enterprise AI and one of the UK's
fastest-growing tech companies, whose clients include BT, DFS, DS
Smith, PwC, Gigaclear, Tesco and Unilever. Combining machine
learning and optimisation, it builds technologies that helps
clients transform their business strategies and radically improve
operational efficiency. The company was founded by CEO Dr Daniel
Hulme in 2008. Daniel is a globally recognised expert in AI, a
regular TEDx and Google speaker, and a Kauffman Global Scholar. He
has over 20 years of experience in AI, having received his Masters
and PhD in AI from UCL where he is currently Entrepreneur in
Residence. He is also a lecturer for LSE's Marshall Institute and
holds advisory positions in both the private and public
sectors.
Alongside
its services in custom-made AI solutions and AI strategy
consultancy, the company has built many AI assets, including two
products: Satalia Workforce and Satalia Delivery. Satalia Workforce
dynamically automates and optimises the allocation of people to
their work, and has been adopted by global accountancy and
consultancy firms, including PwC. Satalia Delivery is a leading
home-delivery solution, which optimises the routes and schedules of
vehicle fleets every time a new order is made, and is used by
companies including DFS, HSS, Selecta and Woolworths, the
Australian supermarket chain. Satalia has deep expertise in
applying AI throughout logistics and the supply chain, previously
helping the development of Tesco's last-mile delivery
solution.
Satalia,
which employs more than 80 people across multiple markets in
Europe, will join Wunderman Thompson Commerce and strengthen the
global ecommerce consultancy's technology proposition. It will also
act as a hub of AI expertise for all WPP agencies. In addition to
his role as CEO of Satalia, Daniel will become Chief AI Officer of
WPP, working closely with WPP's Chief Technology Officer and WPP
agencies to promote AI capabilities across the company and help
shape WPP's AI strategy, including R&D, AI ethics,
partnerships, talent and products.
The acquisition is aligned with
WPP's accelerated growth
strategy and focused
M&A approach to build on existing capabilities in growth areas
such as experience, commerce and technology.
Mark Read, CEO of WPP,
said: "Advances in
technology are revolutionising how people live, work and shop, how
brands go to market, and how products and services are delivered.
Clients are looking for end-to-end solutions that harness these
technologies to grow their business. I'm delighted to welcome
Daniel and the Satalia team to WPP as we continue to strengthen our
offer to global brands."
Further information
Niken
Wresniwiro, WPP
+44
(0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
About WPP
WPP is a creative transformation company. We use
the power of creativity to build better futures for our people,
planet, clients and communities. For more information,
visit www.wpp.com.
SIGNATURES
Pursuant to the
requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
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WPP PLC
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(Registrant)
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Date:
23 August 2021.
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By:
______________________
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Balbir
Kelly-Bisla
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Company
Secretary
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