LONDON and FULLERTON, Calif., May
19, 2021 /PRNewswire/ -- Blackbird plc (AIM:BIRD), the
developer and seller of the market-leading cloud native video
editing platform, Blackbird, announced today that ODK Media has
chosen Blackbird for flexible and efficient cloud video production
for their new OnDemandLatino service.
ODK Media is a leading provider of high-quality international
video content to global audiences through its popular streaming
platforms. The company's suite of products comprising of movie
distribution, e-commerce, content management and journalism is
focused on promoting and providing a seamless and enjoyable
entertainment experience to viewers around the world.
Blackbird is the world's fastest, most powerful professional
cloud native video editing platform, providing rapid access to
video content for the easy creation of clips, highlights and long
form content - publishing instantly to multiple devices and
platforms. Blackbird enables enterprises to scale effortlessly,
drive significant productivity improvements and assist in meeting
sustainability and carbon reduction targets due to the platform's
highly efficient cloud native architecture.
ODK Media's globally distributed production team will use
Blackbird remotely to instantly access libraries of content sourced
from multiple regional locations. Utilising Blackbird's browser
based professional level toolset, ODK Media's team will be
able to rapidly edit, enrich and reversion content before
publishing seamlessly to multiple digital end points including web,
social and VOD. Blackbird will be used specifically for ODK Media's
new service, 'OnDemandLatino'.
Daniel Djahjah, Director of Content at OnDemandLatino,
said: "OnDemandLatino is a unique service launched by ODK Media
to serve the Latino and Hispanic markets with content in
long-form videos sourced directly from countries in
Latin America. Combining ODK
Media's in-house developed technology and publishing model, we
found in Blackbird a robust in-cloud editor that added to our
combination of tools provides agility and productivity. Solutions
like these are especially important in these times where we need
more and more flexibility within our globally located teams."
Blackbird CEO, Ian
McDonough, commented: "Blackbird is ideally suited to
the OTT streaming services market and ODK's workflow is an
excellent example of how companies using our platform can
seamlessly leverage globally distributed production teams to
create, enrich and version content very quickly and conveniently.
The instantaneous access to large amounts of content in a browser
combined with our professional content creation tools drives
productivity by reducing production times, technical overhead costs
and carbon emissions while simultaneously increasing the volume of
quality output."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. The company's customers include Tata Communications,
EVS, BT, IMG, Deltatre, Sky News Arabia, A+E Networks, NHL, Eleven
Sports, Riot Games, the U.S Department of State and 69 local US
news stations with TownNews.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird® is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
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SOURCE Blackbird plc
