LONDON, July 8, 2021 /PRNewswire/ -- Blackbird plc
(AIM:BIRD), the developer and seller of the market-leading cloud
native video editing platform, Blackbird, is pleased to announce
that it has received the London Stock Exchange's Green Economy
Mark.
Blackbird's patented, cloud native solution allows companies to
edit and publish content faster in the cloud whilst removing the
need for extra storage and processing capacity. Additionally,
Blackbird's architecture minimises the transport of high-resolution
video hence dramatically reducing power and bandwidth requirements
in data centres. Finally, it reduces the need for on premise
equipment and enables remote working which saves the transportation
of editors, crews and equipment, reducing companies' carbon
footprint.
The Green Economy classification, first introduced in 2019, was
created to highlight companies and investment funds listed on all
segments of London Stock Exchange's Main Market and AIM that are
driving the global green economy. To qualify for the Green Economy
Mark, companies and funds must generate 50% or more of their total
annual revenues from products and services that contribute to the
global green economy.
The underlying methodology incorporates the Green Revenues data
model developed by FTSE Russell. It provides a detailed taxonomy of
environmental goods, products and services, and is designed to
recognise both 'pure-play' green technology companies, as well as
those across all industries that make significant contributions to
the transition to a sustainable, low carbon economy.
Blackbird CEO, Ian McDonough,
said:
"We are delighted to have received the London Stock Exchange's
Green Economy Mark, recognising Blackbird's contribution to the
global green economy. Sustainability and efficiency are among the
values that run through every aspect of our software development.
The Mark further supports Blackbird, following the release of our
recent sustainability report, in communicating our green
credentials to investors and other stakeholders, highlighting our
efforts to support the transition to a low or net zero
economy."
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
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