TIDMDIGI 
 
RNS Number : 8830R 
Digital Marketing Group PLC 
31 August 2010 
 

 
+----------------+--------------------+--+----+----------------------------+--------+ 
|                                        |                                          | 
+----------------------------------------+------------------------------------------+ 
|                                        |                                          | 
+----------------------------------------+------------------------------------------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi                                   | 
|                                                                                   | 
+-----------------------------------------------------------------------------------+ 
|                                                                                   | 
+-----------------------------------------------------------------------------------+ 
|                                             |                                     | 
+---------------------------------------------+-------------------------------------+ 
| 1. Identity of the issuer or the underlying |         Digital Marketing Group Plc | 
| issuer                                      |                                     | 
| of existing shares to which voting rights   |                                     | 
| are                                         |                                     | 
| attached: ii                                |                                     | 
+---------------------------------------------+-------------------------------------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):         | 
+-----------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                              |  Yes   | 
+--------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of qualifying financial instruments which may |  No    | 
| result in the acquisition of shares already issued to which voting       |        | 
| rights are attached                                                      |        | 
+--------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of instruments with similar economic effect   |  No    | 
| to qualifying financial instruments                                      |        | 
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| An event changing the breakdown of voting rights                         |  No    | 
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| Other (please  |                                                         |  No    | 
| specify):      |                                                         |        | 
+----------------+---------------------------------------------------------+--------+ 
| 3. Full name of person(s) subject   |                 Gartmore Investment Limited | 
| to the                              |                                             | 
| notification obligation: iii        |                                             | 
+-------------------------------------+---------------------------------------------+ 
| 4. Full name of shareholder(s)      | Nortrust Nominees Limited on behalf of      | 
|  (if different from 3.):iv          | Strathclyde Pension Fund - 1.58%            | 
|                                     |                                             | 
|                                     | Vidacos Nominees Limited on behalf of The   | 
|                                     | Alphagen Volantis Fund Limited - 4.17%      | 
+-------------------------------------+---------------------------------------------+ 
| 5. Date of the transaction and date |                                21 July 2010 | 
| on                                  |                                             | 
| which the threshold is crossed or   |                                             | 
| reached: v                          |                                             | 
+-------------------------------------+---------------------------------------------+ 
| 6. Date on which issuer notified:   |                              31 August 2010 | 
+-------------------------------------+---------------------------------------------+ 
| 7. Threshold(s) that is/are crossed |                                          5% | 
| or                                  |                                             | 
| reached: vi, vii                    |                                             | 
+-------------------------------------+---------------------------------------------+ 
|                |                    |  |    |                            |        | 
+----------------+--------------------+--+----+----------------------------+--------+ 
 
+--------------+-----------------+----+------+------------+---+--+----------------------+-+------+----+-----------+------+---------------------+----+--+-------------+ 
| 8. Notified details:                                                                                                                                               | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares viii, ix                                                                                                                       | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Class/type   | Situation previous                              | Resulting situation after the triggering transaction                                              | 
| of           | to the triggering                               |                                                                                                   | 
| shares       | transaction                                     |                                                                                                   | 
| if possible  |                                                 |                                                                                                   | 
| using        |                                                 |                                                                                                   | 
| the ISIN     |                                                 |                                                                                                   | 
| CODE         |                                                 |                                                                                                   | 
+              +-------------------------------------------------+---------------------------------------------------------------------------------------------------+ 
|              | Number                      | Number            | Number                 | Number                | % of  voting rights x                            | 
|              | of                          | of                | of                     | of                    |                                                  | 
|              | Shares                      | Voting            | shares                 | voting                |                                                  | 
|              |                             | Rights            |                        | rights                |                                                  | 
+              +                             +                   +------------------------+-----------------------+--------------------------------------------------+ 
|              |                             |                   | Direct                 | Direct xi | Indirect  | Direct                          | Indirect       | 
|              |                             |                   |                        |           | xii       |                                 |                | 
+--------------+-----------------------------+-------------------+------------------------+-----------+-----------+---------------------------------+----------------+ 
| GB00B1FPT107 | n/a                         | n/a               | 4,260,917              |           | 4,260,917 |                                 | 5.75%          | 
+--------------+                             +                   +                        +           +           +                                 +                + 
|              |                             |                   |                        |           |           |                                 |                | 
+--------------+-----------------------------+-------------------+------------------------+-----------+-----------+---------------------------------+----------------+ 
|                                                                                                                                                                    | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| B: Qualifying Financial Instruments                                                                                                                                | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                               | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial                   | Expiration        | Exercise/                            | Number of voting                            | % of voting         | 
| instrument                          | date xiii         | Conversion Period                    | rights that may be                          | rights              | 
|                                     |                   | xiv                                  | acquired if the                             |                     | 
|                                     |                   |                                      | instrument is                               |                     | 
|                                     |                   |                                      | exercised/                                  |                     | 
|                                     |                   |                                      | converted.                                  |                     | 
+-------------------------------------+-------------------+--------------------------------------+---------------------------------------------+---------------------+ 
|                                     |                   |                                      |                                             |                     | 
+-------------------------------------+-------------------+--------------------------------------+---------------------------------------------+---------------------+ 
|                                                                                                                                                                    | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi                                                                  | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                               | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial              | Exercise  | Expiration     | Exercise/                 | Number of voting             | % of voting rights                        | 
| instrument                     | price     | date xvii      | Conversion                | rights instrument            | xix, xx                                   | 
|                                |           |                | period                    | refers to                    |                                           | 
|                                |           |                | xviii                     |                              |                                           | 
+--------------------------------+-----------+----------------+---------------------------+------------------------------+-------------------------------------------+ 
|                                |           |                |                           |                              | Nominal                     | Delta       | 
|                                |           |                |                           |                              |                             |             | 
+                                +           +                +                           +                              +-----------------------------+-------------+ 
|                                |           |                |                           |                              |                             |             | 
+--------------------------------+-----------+----------------+---------------------------+------------------------------+-----------------------------+-------------+ 
|                                                                                                                                                                    | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Total (A+B+C)                                                                                                                                                      | 
+--------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Number of voting rights                                                               | Percentage of voting rights                                                | 
+---------------------------------------------------------------------------------------+----------------------------------------------------------------------------+ 
| 4,260,917                                                                             | 5.75%                                                                      | 
+---------------------------------------------------------------------------------------+----------------------------------------------------------------------------+ 
|              |                 |    |      |            |   |  |                      | |      |    |           |      |                     |    |  |             | 
+--------------+-----------------+----+------+------------+---+--+----------------------+-+------+----+-----------+------+---------------------+----+--+-------------+ 
 
+-----------------------------------------------------------------------------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or  | 
| the                                                                         | 
| financial instruments are effectively held, if applicable: xxi              | 
+-----------------------------------------------------------------------------+ 
|                                                                             | 
| n/a                                                                         | 
+-----------------------------------------------------------------------------+ 
|                                                                             | 
+-----------------------------------------------------------------------------+ 
 
 
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            The company news service from the London Stock Exchange 
   END 
 
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