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RNS Number : 0492O
easyHotel PLC
02 November 2016
2 November 2016
easyHotel plc
("easyHotel", the "Group")
New franchise hotel in Reading
easyHotel, the owner, developer, operator and franchisor of
"super budget" branded hotels, announces the signing of a new
franchise agreement in Reading, which will add a further 54 rooms
to the easyHotel network.
The site which is centrally located on Caversham Road in Reading
is an existing hotel that will be converted into an easyHotel
during 2017. The hotel is only a few minutes' walk from Reading's
town centre and is within easy reach of the railway station and all
major road networks.
Following the opening of the 107-room easyHotel Brussels on 24
October 2016, its first easyHotel in Belgium, this agreement brings
easyHotel's total committed development projects to 1,658 rooms
under development, 576 of which are owned and 1,082 are being
developed by franchise partners.
Guy Parsons, Chief Executive Officer, commented:
"We are delighted to announce the extension of our franchise
network in the UK as we continue to implement our expansion
strategy. This franchise agreement will enable us to further
increase our presence in the south-east and raise brand awareness
without direct capital investment."
easyHotel Reading franchisee, Nadeem Boghani, Vice Chairman,
Splendid Hospitality Group commented:
"We are delighted to be working as a franchise partner with
easyHotel to create the new easyHotel Reading. Reading is an area
we know well from an operational point of view and it is ideally
suited to the easyHotel portfolio. We think that business and
leisure travellers in and around the M4 corridor will welcome this
affordable super budget option.
"The simple ethos and exceptional brand recognition of easyHotel
appeals to us and fits well into our 20-strong portfolio of branded
and independent hotels across the UK."
Enquiries:
easyHotel plc www.easyhotel.com
Guy Parsons, Chief Executive
Officer
Marc Vieilledent, Chief http://ir.easyhotel.com
Financial Officer
Investec (Nominated
Adviser and Broker) +44 (0) 20 7597 4000
Chris Treneman
David Anderson
Hudson Sandler (Financial
PR) +44 (0) 20 7796 4133
Wendy Baker
Emily Dillon
Notes to Editors:
easyHotel is the owner, developer, operator and franchisor of
branded hotels. Its strategy is to target the "super budget"
segment of the hotel industry by marketing "clean, comfortable and
safe" hotel rooms to its
customers. Website: www.easyHotel.com
Operating hotels
easyHotel's owned hotels currently comprise 390 rooms, and it
has a further 18 franchised hotels with 1,512 rooms.
Owned hotels:
Old Street (London), Glasgow, Croydon.
Franchise locations:
Belgium (Brussels), Bulgaria (Sofia), Germany (Berlin,
Frankfurt), Hungary (Budapest), The Netherlands (Amsterdam,
Rotterdam, The Hague), Switzerland (Basel, Zurich), UAE (Dubai),
United Kingdom (Edinburgh, London Heathrow, Central London,
Luton).
Hotel development pipeline
The Company's committed development pipeline of owned and
franchised hotels currently consists of:
Owned hotels:
United Kingdom (Liverpool, Manchester, Birmingham, Ipswich),
Spain (Barcelona)
Franchise hotels:
The Netherlands (Amsterdam Arena Boulevard, Amsterdam-Zaandam),
UAE (Dubai), Germany (Bernkastel-Kues), Portugal (Lisbon), Turkey
(Istanbul), UK (Reading)
Website: www.easyHotel.com
About Splendid Hospitality Group
Splendid Hospitality Group is the operator and developer of a
portfolio of 20 hotels with over 2000 bedrooms. It is one of the
UK's fastest growing privately-owned hotel groups which has made a
name for itself through the design, construction and operation of a
full range of hotel styles and locations across the UK, ranging
from limited service to luxury. The group enjoys the support of
major brands such as IHG, Choice, Accor and Hilton.
The portfolio includes the 5 Star Conrad London St James, the
292 guest room Hilton London Bankside situated in the heart of
London's vibrant Bankside and Yorkshire's only 5-star hotel the
Grand Hotel and Spa in York. Recent additions include the Ibis York
Centre, Mercure Bristol Brigstow Hotel and the New Ellington Hotel
in Leeds.
Future developments include London Hounslow, London Park Royal
and London Worcester Park.
Website: www.splendidhospitality.co.uk
This information is provided by RNS
The company news service from the London Stock Exchange
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