mporium Group PLC New commercial agreement for IMPACT (6565Y)
07 March 2017 - 6:00PM
UK Regulatory
TIDMMPM
RNS Number : 6565Y
mporium Group PLC
07 March 2017
7 March 2017
mporium Group plc
("mporium" or the "Group")
New commercial agreement for IMPACT
mporium Group plc (AIM:MPM), the "mobile native" technology
firm, is pleased to announce a commercial agreement to provide its
IMPACT technology product to Essence, a market-leading global
digital agency that is majority owned by WPP. This new agreement
follows the successful trial of IMPACT on the digital marketing
campaign for two of Essence's largest blue-chip clients.
mporium's commercial arrangement with Essence represents a very
significant step forward in the commercialisation of IMPACT. The
agreement provides the opportunity to work with Essence's global
client base.
mporium, is a "mobile native" technology company that enables
brands, and the agencies that serve them, to achieve better
outcomes from digital advertising campaigns. Uniquely, mporium uses
proprietary technology to achieve successful digital advertising
campaigns on mobile devices, from brand advertising to direct
response.
IMPACT leverages a range of data inputs, including TV, news,
sports and social media to manage in real-time the pricing, timing
and selection of creative for digital advertising campaigns.
During the trials, mporium used its proprietary technology to
perform content switching on both Google AdWords and Facebook. The
triggers for these switches were brand-relevant content on TV, live
sports and RSS feeds.
The performance generated by the trials was recognised by
Essence signing a commercial agreement for the use of mporium's
technology.
Regarding the agreement, Ryan Storrar, Head of Biddable
Platforms, Essence said:
"Essence is renowned for blending data science, objective media
and captivating experiences to build valuable connections between
brands and consumers. After completing successful trials with two
of our clients, we have seen the benefits that mporium IMPACT can
deliver. Essence are pleased to have signed a commercial agreement
with mporium, that will allow our clients to leverage mporium's
IMPACT Technology on demand."
On securing the agreement mporium's CEO Barry Moat said:
"Essence are widely regarded as one of the most innovative
digital agencies. It is a great endorsement for mporium to announce
this commercial agreement with an agency of Essence's calibre and
it marks a very significant milestone in our company's
development."
Enquiries
mporium: 020 3242 0515
Barry Moat
N+1 Singer: 020 7496 3000
Gillian Martin
Alex Laughton-Scott
Buchanan: 020 7466 5000
Charles Ryland
Victoria Hayns
Notes to editors
About mporium
mporium, is a "mobile native" technology company that enables
brands, and the agencies that serve them, to achieve better
outcomes from digital advertising campaigns. Uniquely, mporium uses
proprietary technology to achieve successful digital advertising
campaigns on mobile devices, from brand advertising to direct
response. Based in the UK, mporium Group plc is quoted on AIM, the
junior market of the London Stock Exchange plc.
About Essence
Essence is a global digital agency that blends data science,
objective media and captivating experiences to build valuable
connections between brands and consumers. Clients include Google,
Tesco Mobile and the Financial Times. The agency is more than 540
people strong, manages over $850MM in media spend and deploys
campaigns in 71 markets via offices in Chicago, Delhi, London, New
York, San Francisco, Seattle, Shanghai, Singapore, Sydney and
Tokyo. Part of GroupM, Essence is majority owned by WPP, the
world's leading communications services group.
This information is provided by RNS
The company news service from the London Stock Exchange
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