TIDMNEO 
 
 
Neovia Financial PLC 
23 September 2009 
 
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NEOVIA Financial Selected by VirWoX for Second Life Currency Exchange 
 
 
 Continued Expansion into Multiplayer Gaming Through Virtual Currency Trading 
Exchange 
 
 
 
 
Wednesday, 23 September 2009 - NEOVIA Financial Plc (LSE: NEO), the independent 
global online payments business, has been selected to securely process online 
payments for VirWoX, the Austrian based Virtual World Exchange. VirWoX is using 
NEOVIA's NETELLER e-wallet to enable users of the Second Life virtual world to 
trade Linden dollars with real world currencies. Second Life users have 
exchanged more than 1.6 billion Linden dollars using VirWoX since its foundation 
in December 2007. 
 
 
Second Life has its own synthetic economy, in which users of the virtual world 
trade, buying and selling items using its virtual currency, Linden dollars. 
Using the VirWoX exchange and the NETELLER e-wallet, consumers can now 
conveniently buy or sell Linden dollars, exchanging them for Euros, US dollars, 
Swiss francs or UK pounds sterling. They can also use NEOVIA's Net+ MasterCard 
to spend the Linden dollars they have exchanged at any retail outlet that 
accepts cards, or to withdraw cash from any ATM worldwide. 
 
 
"We chose to work with NEOVIA because its combination of the NETELLER e-wallet 
and Net+ card is attractive to Second Life users, giving them an easy way of 
exchanging Linden dollars and spending them in the real world," said Iliana 
Suppan, Managing Director at VirWoX. "NEOVIA has made the integration in Second 
Life straightforward for us - when users access our currency exchange via an ATM 
in the virtual world, there is no need for them to be redirected, unlike 
competitive payment platforms." 
 
 
Dan Starr, Executive Vice President of Sales, Marketing and Products at NEOVIA, 
said: "The combination of our NETELLER e-wallet and the free Net+ card, removes 
all commerce barriers between the virtual and the real life and is the ideal 
solution for VirWoX's customers to easily exchange virtual currency for hard 
cash. With NEOVIA, Second Life users in over 160 countries can now fund their 
VirWoX account with credit cards and local payment options including Maestro, 
Carte Bleue, CartaSi, GiroPay, iDEAL and Ukash." 
 
 
The NETELLER e-wallet is part of the NEOVIA Payment Suite, which also features 
the NETBANX international payments gateway and Net+(TM) cards. NETBANX allows 
merchants to accept card and non-card payments through multiple channels 
including online, contact centres, mail order and via automated phone systems. 
The NETELLER e-wallet allows consumers to spend securely online as well as 
allowing merchants to increase customer lifetime value. Net+ cards allow 
merchants to extend customer loyalty and lifetimes. As well as cards, the NEOVIA 
Payment Suite supports online payments direct from consumers' online bank 
accounts. 
 
 
# # # 
 
 
For further information contact: 
 
 
NEOVIA Financial Plc 
Andrew Gilchrist, VP Communications + 44 (0) 1624 698 713 
Email:investorrelations@neovia.com 
Twitter: https://twitter.com/neovia 
 
 
Media Relations 
Nick Daines / Sheelagh Connelly, Lumen PR 
Tel: +44 (0) 20 7617 7019 
Email: neovia@lumenpr.com 
 
 
About VirWoX 
VirWoX is the "Virtual World Exchange", currently for trading Linden dollars 
against the Euro, US Dollar, British Pound, and Swiss Franc. The current price 
as determined by the market forces of supply and demand gives VirWoX customers 
access to the best price available under current market conditions. The fully 
automatic trading platform at www.virwox.com reduces manual intervention to a 
minimum, which means lowest commissions of just 2.5% or less, depending on 
trading volume. The service is operated by Virtual World Services GmbH, a 
real-world company registered in Austria with the mission to bring a new level 
of professionalism and trust to Second Life. 
 
 
VirWoX is a registered trademark of Virtual World Services GmbH. Second Life and 
the Linden dollar are trademarks of Linden Research, Inc. Virtual World Services 
GmbH and VirWoX are not affiliated with or sponsored by Linden Research.  Visit 
VirWox at https://www.virwox.com. 
 
 
About NEOVIA Financial 
Trusted by consumers and merchants in over 160 countries to move and manage 
billions of dollars each year, NEOVIA Financial Plc (formerly NETELLER Plc) 
operates the world's leading independent online payments business. Through the 
NEOVIA Payment Suite(TM), featuring NETELLER , NETBANX , Net+(TM) and 1-PAY(TM) 
brands, NEOVIA Financial specialises in providing innovative and instant payment 
services where money transfer is difficult or risky due to identity, trust, 
currency exchange, or distance. Being independent has allowed the company to 
support thousands of retailers and merchants in many geographies and across 
multiple industries. 
 
 
NEOVIA Financial Plc quoted on the London Stock Exchange's AIM market, with a 
ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the 
Financial Services Authority (FSA) to operate as a regulated e-money issuer. For 
more information about NEOVIA Financial visit www.neovia.com or subscribe at 
www.neovia.com/feeds/. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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