Live Company Group PLC K-Pop Sponsorship Deal
30 June 2023 - 4:00PM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
30 June 2023
30 June 2023
LIVE COMPANY GROUP PLC
("LVCG", the "Company" or the "Group")
K-POP SPONSORSHIP DEAL
LVCG PLC is pleased to provide an update on the sponsorship for
the Madrid K-POP event occurring in July 2023.
The Company is delighted to announce that it has signed a junior
sponsorship agreement with KIA, the South Korean motor company. The
deal is worth EURO 25,000 with an additional commitment of a
purchase of tickets for the event to the amount of EURO 18,315. KIA
will use their sponsorship of the event not only for brand
awareness but also as a form of corporate entertainment for its
guests.
While the deal is for one event conversations are ongoing with
the possibility of sponsoring other events and potentially becoming
the title sponsor of next year's Madrid concert.
Chairman David Ciclitira commented: ' KIA is an iconic South
Korean brand - I am delighted that we have secured this sponsorship
agreement with them and look forward to a closer partnership in the
future.'
Enquiries:
Live Company Group Plc Tel: 020 7225 2000
David Ciclitira, Executive Chairman
Sarah Dees, Chief Operating Officer
Beaumont Cornish Limited (Nominated Adviser) Tel: 020 7628 3396
Roland Cornish/Rosalind Hill Abrahams
===================
CMC Markets UK Plc Tel: 020 3003 8255
Thomas Smith
Douglas Crippen
===================
About Live Company Group
Live Company Group Plc ("LVCG", the "Company" or the "Group") is
a live events, entertainment and sports events company, that has
been trading on AIM since 2017.
The Group is divided into four divisions:
-- BRICKLIVE - consisting of a network of partner-driven
fan-based and touring shows using BRICKLIVE created content
worldwide. The Company owns the rights to BRICKLIVE - an
interactive experience built around the creative ethos of the
world's most popular construction toy bricks. The Group is an
independent producer of BRICKLIVE and is not associated with the
LEGO Group.
-- LVCG owns the brand KPOP Lux and is the Executive Producer of
KPOP Lux in Madrid and London. Both of these shows are produced in
partnership with SBS - the Korean television network.
KPOP - the company owns the rights to the K.Flex brand is a
partner and the Executive Producer of K.Flex in Frankfurt.
-- StART Art Global (SAG) - SAG owns StART Art Fair in London
which has been staged over the last 9 years at the Saatchi Gallery.
SAG has licensed the rights to the StART brand in Korea. The
licence includes the right to create and run StART Art Fair Seoul
and various StART+ exhibitions.
-- Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE
Pty in South Africa which has a long-term relationship with Pick
'n' Pay and the Ocean Race.
LVCG is a founder shareholder in E-Movement - the promoter of
the Formula E Race in Cape Town. As part of this relationship
E-Movement has retained LCSE (through E-Movement holdings) as its
implementation partner. E-Movement Holdings a 100% subsidiary of
Live Company Group has the right to sell sponsorship for the
Formula E race in Cape Town.
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END
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