Silver Bullet Data Services Grp PLC Contract Wins (3695I)
12 August 2021 - 4:00PM
UK Regulatory
TIDMSBDS
RNS Number : 3695I
Silver Bullet Data Services Grp PLC
12 August 2021
12 August 2021
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company")
Contract Wins
Silverbullet, a provider of digital transformation services and
products, is pleased to announce five new significant business wins
and a strategic partnership with key global marketing technology
(martech) company since its successful IPO in June of this
year.
In the UK, a leading UK TV broadcaster and production company
has retained Silverbullet to design a five-year martech and data
roadmap and strategy, which will include technology vendor analysis
and procurement. This new win reflects Silverbullet's deep
expertise in the TV data transformation space having worked with a
number of global broadcasters including C4, Network 10 and SBS
since 2019.
In addition, Silverbullet has secured a new contract with a
global top-five electronics company to design and deploy a
Europe-wide data and martech strategy and transformation to improve
marketing ROI. This is a continuation of growth based on
Silverbullet's proven expertise in data driven marketing
transformation for multi-market brands.
Silverbullet's proven expertise in the deployment and management
of Sales Force Marketing Cloud and Salesforce Interaction Studio
has enabled the Company to secure additional deals with three
companies including: Journey Beyond, a travel company in the
Australian market, and two international property development
companies including Caydon Group in Australia. The Salesforce
technology deployment marks the start of the client's marketing
data transformation journey with Silverbullet.
Silverbullet continues to grow its stable of Global technology
vendor partnerships, a key channel to new client business,
announcing today an exclusive European strategic partnership with
Treasure Data. Treasure Data is a Consumer Data Platform (CDP)
owned by Softbank Group Corp. and trusted by over 400 customers to
generate new data opportunities. Silverbullet brings its industry
best practices to bear with Treasure Data and its clients to
simplify the deployment and management of the Treasure Data CDP
across the Globe.
Ian James, Chief Executive Officer of Silverbullet,
commented:
"I am delighted that Silverbullet has been extremely busy since
admission to trading on AIM in June - signing up numerous new
business opportunities to assist our clients optimise their digital
marketing investment. Opportunities have arisen from changing
regulation and corporate policy as we aim to capitalise on the once
in a generation, permanent, global shift in consumer behaviour
towards digital media. The quality of our customer base and
considerable new business pipeline provides us with significant
confidence in the outlook and the growth opportunities of the
business."
For further information please contact:
Silverbullet
Ian James (CEO) via IFC
Strand Hanson Limited - Financial and Nominated
Adviser
James Spinney / James Bellman / James Dance 0207 409 3494
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Chris Crawford
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler 07793 839 024
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of cookies has already been implemented by web
browsers such as Firefox and Safari, but the real change will come
when Google (which is by far the world's largest search engine
ex-China) will phase out the use of cookies in 2022. Silverbullet
operates in the global digital advertising market, which is
expected to reach $526 billion by 2024.
Headquartered in London, the Group employs 62 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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