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RNS Number : 9323T
Silver Bullet Data Services Grp PLC
30 November 2021
30 November 2021
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
New Contract Win
Silverbullet, a provider of digital transformation services and
products, is pleased to announce that it has entered into a further
significant agency contract in respect of its '4D' product with
Mediatrack SAS ("Mediatrack").
Mediatrack, based in Paris, is a leading and fast growing
operational consulting group focused on marketing and media in the
retail sector and is the second largest independent media agency in
France. Mediatrack manages approximately EUR900m of annual billings
and services over 100 clients.
4D will now be the preferred partner for Mediatrack in relation
to contextual solutions, supporting its clients' migration from the
utilisation of third-party cookies to first-party-driven data
contextual insights and targeting.
The Mediatrack contract enables the 4D product to be utilised
across Mediatrack's client base and is a further step in the roll
out of 4D across multiple geographies and languages, laying the
foundation for further growth in 2022 as the use of third-party
cookies continues to diminish within the advertising ecosystem.
Change of management roles
As part of the Group's 4D roll out strategy, Umberto Torielli,
Silverbullet Co-Founder and Group Chief Strategy Officer, will
assume the role of 'General Manger 4D'. In this role, Umberto will
lead the roll out of the 4D product alongside the Group's Chief
Operating Officer and Chief Client Officer Kristen Kelly. Mark
Pearlstein, previously Chief Revenue Officer, will assume a general
strategic advisory role going forward.
Ian James, Chief Executive Officer of Silverbullet,
commented:
"As part of our drive for the continued integration of our 4D
solution with media agency platforms, we are delighted to be
partnering with one of the best and fastest growing media agencies
in France, an ideal partner for the application of our 4D product.
We look forward to scaling our partnership in 2022 and beyond, as
advertisers increasingly become aware of the need for effective
marketing solutions that do not rely on the use of increasingly
prohibited third-party cookies."
Eric Boyer, CEO of Mediatrack, commented:
"4D is the perfect fit for us to help our clients to migrate
from cookies to first party driven data contextual insights and
targeting. We are excited to be working with the team at
Silverbullet to co-develop privacy-first ways of delivering
improved business outcomes for our clients and are very impressed
with 4D results so far. As our clients and consumers demand change
post pandemic, 2022 is the perfect time to scale 4D as our prefered
post cookie platform."
For further information please contact:
Silverbullet via IFC
Ian James (CEO)
Strand Hanson Limited - Financial and Nominated
Adviser 0207 409 3494
James Spinney / James Bellman / James Dance
Oberon Capital - Broker 0203 179 5344
Mike Seabrook / Robert Hayward
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence Chandler 07793 839 024
The information contained within this announcement is deemed by
the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 as it forms part of
United Kingdom domestic law by virtue of the European Union
(Withdrawal) Act 2018.
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of third-party cookies has already been implemented
by web browsers such as Firefox and Safari, with Google expected to
phase out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
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END
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