TIDMSBDS
RNS Number : 1793L
Silver Bullet Data Services Grp PLC
12 May 2022
12 May 2022
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company", or, together with its
subsidiaries, the "Group")
Joint Venture Agreement with Making Science
Silverbullet (AIM: SBDS), a provider of digital transformation
services and products, is pleased to announce that it has entered
into a Joint Venture Agreement (the "Agreement") with Making
Science Group, S.A. (BME:MAKS) ("Making Science") which will see
the two companies combining their respective products, services,
and talent to deliver solutions for the privacy-first, post-cookie
era.
Making Science is an international digital acceleration company
with presence in 13 global markets: Spain, Portugal, Mexico,
Colombia, France, Italy, Germany, the UK, Ireland, Sweden, Denmark,
Georgia, and the US. In 2021, the Company achieved revenue of over
EUR100 million in its core digital business with a growth of 76%
over 2020. Making Science has 777 global clients and supports its
clients in digital advertising, data analytics, e-commerce, and
cloud-based solutions, whilst also acting as a Google Marketing
Platform Reselling Partner .
The Agreement will expand the services and products of both
companies, from first party data strategy design and deployment,
technical implementations and integration across AdTech and MarTech
platforms, data and analytics, and post-cookie solutions. It will
lead to an attractive Google offering, including expert knowledge
and the opportunity of being a Google Marketing Platform Reselling
Partner. In addition, it will offer advanced 4D contextual video
solutions across YouTube, as well as leverage established
partnerships with Salesforce Marketing Cloud and leading CDPs such
as Treasure Data, a Softbank-owned platform.
Silverbullet's 4D platform seeks to enable brands to reach their
customers in the right place, time and moment, while keeping their
brand safe and suitable. 4D's advanced computer vision video
solution enables the identification of objects, logos and
potentially unsuitable content within video media, allowing for
sophisticated targeting across all addressable channels.
José Antonio Martínez Aguilar, Chief Executive Officer and
founder of Making Science, commented:
"We are always looking to increase our capabilities for our
clients, and the joint venture with Silverbullet does just that.
The expanded talent and product pool accessed by the partnership
harnesses not only Silverbullet's reach across the US, UK, Northern
Europe, Southern Europe, and Australia, but Making Science's
significant 'offshore' capabilities as well. This will give our
clients and partners the opportunity to expand the scale and scope
of their work as we head towards a cookieless future."
Ian James, Chief Executive Officer of Silverbullet,
commented:
"The joint venture with Making Science could not be better
timed. As Google has confirmed the deprecation of the third-party
cookie, our clients are seeking new improved solutions for the
privacy-first era. Making Science's deep relationship with Google,
extensive talent base, and impressive client relationships blend
perfectly with Silverbullet's proprietary 4D product, extensive
first-party data skillset, and global client footprint. We believe
this will create significant value for both our combined clients
and shareholders."
For further information please contact:
Silverbullet via IFC
Ian James (CEO)
Strand Hanson Limited - Financial
and Nominated Adviser 0207 409 3494
James Spinney / James Bellman
Oberon Capital - Broker 0203 179 5344
Mike Seabrook
IFC Advisory 020 3934 6630
Graham Herring / Tim Metcalfe / Florence 07793 839
Chandler 024
The information contained in this announcement is deemed to
constitute inside information as stipulated under the Market Abuse
Regulation (EU) No. 596/2014 (which applies in the United Kingdom
by operation of the European Union (Withdrawal) Act 2018 (as
amended)). The person responsible for arranging release of this
announcement on behalf of Silverbullet is Ian James.
About Silverbullet
Silverbullet's proprietary 4D advertising solution is designed
to help advertisers target consumers in a "post cookie world". The
product is a natural extension to its existing services business
which already serves a blue-chip client base such as Heineken,
Channel 4, Amazon, ITV and Ja germeister amongst many others.
The removal of third-party cookies has already been implemented
by web browsers such as Firefox and Safari, with Google expected to
phase out the use of cookies in 2022.
Headquartered in London, the Group employs 66 employees across
five regions across the globe, including, the UK, Italy, Germany,
Australia and the US. The Group continues to look at other
opportunities for expansion worldwide.
The Company has an established and growing services business
with significant accumulated industry experience and a proven track
record of delivering strategic projects and activation services to
its clients.
The majority of the Board have held senior positions at global
software companies and have significant industry experience across
data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with
Salesforce, Oracle and Adobe, all of which have existing sales
channels and are already delivering to clients.
The Group has established a joint venture and strategic
partnership with Local Planet, a scaled network of over 60 agencies
across the globe which transact, in aggregate, over US$16 billion
of media buying on behalf of their clients. The Local Planet joint
venture, established in December 2020, which has already generated
material services revenues for the Group, presents a significant
opportunity to provide further data services and the 4D product to
the Local Planet agency network.
About Making Science
Making Science is an international digital acceleration company
with more than 1,000 employees and a presence in 13 markets: Spain,
Portugal, Mexico, Colombia, France, Italy, Germany, the UK,
Ireland, Sweden, Denmark, Georgia, and the US. Making Science
focuses on digital advertising, data analytics, e-commerce, and
cloud, all of which are continually expanding.
Making Science was ranked 15th in the FT1000: Europe's
Fastest-Growing Companies 2022, in the "Technology" category, and
recognized as the fastest-growing Spanish company in the technology
sector. Making Science also joined the Pledge1% initiative,
supporting non-profit community organisations that are committed to
making a major impact on the future.
In 2021, Making Science joined Local Planet, the world's largest
network of independent media agencies, as a consulting partner
specialising in digital, technology, and performance marketing for
the international group, with the acquisition of a 7% stake in the
global holding company.
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