LAS VEGAS, April 30, 2019 /PRNewswire/ -- (ETA
TRANSACT, Booth #2301) – Worldpay, Inc. (NYSE: WP; LSE: WPY)
is releasing FraudSight a new solution designed to prevent fraud
and optimize approval rates potentially boosting revenue across all
channels. Capitalizing on the power of machine learning that looks
at billions of transactions, FraudSight makes transaction validity
decisions for merchants of all sizes based on a matrix of data
points and strategies.
Fraud poses an ever-growing threat to merchants as worldwide
card fraud losses reached $28.8
billion in 2018 according to The Nilson Report. That sum is
projected to reach $42.3 billion by
2026, with most of that loss stemming from card not present (CNP)
transactions, where the merchant often carries more
liability.1
"Gaining a nuanced view of risk requires the use of predictive
behavioral analytics driven by machine learning to scale mountains
of transactions and data sources and make instant decisions," said
Rivka Gewirtz Little, research
director of worldwide payment strategies at IDC. "Fraudsters are
more organized than ever—and often as digitally savvy as those they
attack—so merchants should look to highly sophisticated tools if
they hope to minimize losses."
Traditional rules-based fraud tools are ill-equipped to keep up
with the speed and sophistication of modern day attacks. Unlike
rules-based systems, FraudSight's machine learning uses advanced
technology to assign deep contextual awareness to each
transaction.
FraudSight is uniquely engineered to connect in-store and online
transactions, which it uses to build behavioral models from
card-specific activity, regardless of channel. The system looks at
these behavioral and device biometrics, as well as contextual
anomalies, chargeback reputation, and other factors that can help
authenticate transactions.
"Managing fraud isn't just about keeping out all of the bad
transactions; you also have to ensure that the good transactions
are still getting through," said Asif
Ramji, chief product and marketing officer at Worldpay.
"FraudSight will leverage our unique combination of technology,
data and people to help protect our merchants and their customers
against the financial threat that fraud poses."
Worldpay merchants in North
America looking to implement FraudSight can likely turn on
the service with no integration or development necessary. Merchants
can then elect to turn up the level of threat protection with
additional features such as behavioral and device javascript
integrations and additional third-party data feeds. With
eCommerce set to grow by 55 percent in the U.S. by
2022,2 an easy-to-integrate solution is especially
important to small and mid-sized merchants who are becoming more
vulnerable to fraud liability online.
On May 14 at 2:00 PM ET, Worldpay will be hosting a webinar
titled "Payment Innovation Should Not Fuel Fraud: How Advanced
Analytics and Data Strategies Outsmart Attacks" with guest speaker
Rivka Gewirtz Little. Register for
the session here: http://bit.ly/WPFS-IDC
To learn more about FraudSight, or to speak with someone at
Worldpay about how machine learning can help fight fraud, please
visit http://bit.ly/WFS-PR.
Find out more at Worldpay's booth at ETA TRANSACT April 30-May 2 at Mandalay Bay in Las Vegas, Booth #2301.
About Worldpay
Worldpay, Inc. (NYSE: WP; LSE: WPY) is
a leading payments technology company with unique capability to
power global omni-commerce. With an integrated technology platform,
Worldpay offers a comprehensive suite of products and services,
delivered globally through a single provider. Worldpay processes
over 40 billion transactions annually, supporting more than 300
payment types across 146 countries and 126 currencies. The company
is focused on expanding into high-growth markets and customer
segments including global eCommerce, integrated payments and B2B.
Visit us at www.worldpay.com.
For more
information, please contact:
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Worldpay,
Inc.
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Email
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Telephone
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Emily Lahey, Director
of Marketing Communications
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Emily.Lahey@worldpay.com
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+44 7584
339633
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Ian Wissman,
Communications
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Ian.Wissman@worldpay.com
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+1 (513)
900-5897
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1 The
Nilson Report, Issue #1142. Nov. 2018
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2 Worldpay
2018 Global Payments Report.
https://worldpay.globalpaymentsreport.com/#/
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SOURCE Worldpay, Inc.