Beam Up for the Esurance 'Explore New Worlds' Sweepstakes
25 March 2009 - 9:00PM
PR Newswire (US)
Lucky Winner Will Receive Trip for Two to Space Camp(R) in
Huntsville, Alabama & Much More SAN FRANCISCO, March 25
/PRNewswire/ -- Esurance, the online auto insurance company,
announced its new "Explore New Worlds" sweepstakes. The contest is
the company's latest initiative promoting the May 8 theatrical
release of director J.J. Abrams' upcoming film, "Star Trek."
Visitors to Esurance's Star Trek movie-themed micro-site
(http://www.esurance.com/StarTrek) can enter for a chance to win an
adult trip for two (2) to Space Camp(R) in Huntsville, Alabama.
"Star Trek, the upcoming film, will transport people to new places,
sharing the excitement of space travel with audiences everywhere.
Though Esurance can't get you into Star Fleet, Space Camp will give
a very lucky sweepstakes winner the chance to see what it's really
like to train as an astronaut," stated Melissa Chapman, Esurance's
Brand Manager. "The U.S. Space & Rocket Center(R) is the
foremost provider of authentic, inspiring, and entertaining
experiences in space and aviation. We look forward to offering the
lucky 'Explore New Worlds' sweepstakes winner a once in a lifetime
experience at our Huntsville, Alabama Space Camp facility," stated
Holly Beach, the U.S. Space & Rocket Center's Vice President of
Marketing. The Esurance "Explore New Worlds" sweepstakes grand
prize winner will win an adult trip for two to Space Camp in
Huntsville, Alabama, where they will experience training simulators
and simulated Space Shuttle missions. Those who attend Space Camp
get to feel four G's of force on SPACE SHOT(C), experience what
it's like to walk on the moon in the 1/6th Gravity Trainer, and
engage in a simulated space tumble in the Multi-Axis Trainer. Once
participants get back down to earth, they can visit the Space
Camp's world-class Space Museum, containing America's largest
collection of space artifacts. The sweepstakes will be open for
entries until May 7, 2009 on Esurance's "Star Trek" movie-themed
micro-site: http://www.esurance.com/StarTrek. In addition to the
grand prize winner, weekly prize drawings featuring items from
Space Camp will also keep the excitement going. Visitors will also
be able to see exclusive content from the film, play a game
featuring Erin Esurance and some new characters from the film, and
view other Star Trek-related content. Concluded Chapman, "Esurance
is an auto insurance company for people on the go, providing our
visitors and customers with an out-of-this-world experience. With
our 'Explore New Worlds' sweepstakes, that's even more true!" For
the official rules and more information on the Esurance "Explore
New Worlds" Sweepstakes, please set your phasers to:
http://www.esurance.com/StarTrek . About Esurance(R) Esurance, a
subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM),
provides personal auto insurance direct to consumers online and
through select online agents. Esurance is dedicated to constantly
improving the way people shop for, buy, and manage their auto
insurance. By combining the best of technology with industry
know-how, Esurance is able to offer hassle-free coverage with 24/7
customer service and claims handling at competitive prices.
Esurance has differentiated itself from its competitors with its
animated advertising campaign featuring the iconic cartoon secret
agent, Erin Esurance. The advertisements have garnered attention
for their unique use of Flash animation, and, in 2008, live action
elements. Visitors to Esurance's award-winning Web site can view
all the auto insurance company's commercials and special promotions
at http://www.esurance.com/. About Space Camp(R) Space Camp is the
nation's premiere space science educational camp program. The brain
child of Dr. Werhner von Braun, regarded as the father of America's
space program, and located in the city where the U.S. space program
began, Huntsville, AL, Space Camp has graduated more than 530,000
children, teachers and adults since opening 27 years ago. For more
information, visit http://www.spacecamp.com/ About STAR TREK From
director/producer J.J. Abrams ("MISSION: IMPOSSIBLE III," "Fringe,"
"Lost" and "Alias"), producer Damon Lindelof, executive producers
Bryan Burk and Jeffrey Chernov and screenwriters/executive
producers Roberto Orci & Alex Kurtzman ("TRANSFORMERS,"
"MISSION: IMPOSSIBLE III"), comes a new vision of the greatest
adventure of all time, STAR TREK, featuring a young, new crew
venturing boldly where no one has gone before. Paramount Pictures
and Spyglass Entertainment Present a Bad Robot Production STAR TREK
starring John Cho, Ben Cross, Bruce Greenwood, Simon Pegg, Chris
Pine, Zachary Quinto, Winona Ryder, Zoe Saldana, Karl Urban, Anton
Yelchin, with Eric Bana and Leonard Nimoy, and based upon "Star
Trek" created by Gene Roddenberry. This film has not yet been
rated. STAR TREK opens in theaters worldwide on Friday, May 8.
Paramount Pictures Corporation Paramount Pictures Corporation
(PPC), a global producer and distributor of filmed entertainment,
is a unit of Viacom (NYSE:VIANYSE:VIA.B), a leading content company
with prominent and respected film, television and digital
entertainment brands. The company's labels include Paramount
Pictures, Paramount Vantage, Paramount Classics, MTV Films, and
Nickelodeon Movies. PPC operations also include Paramount Digital
Entertainment, Paramount Famous Productions, Paramount Home
Entertainment, Paramount Pictures International, Paramount
Licensing Inc., Paramount Studio Group, and Worldwide Television
Distribution. DATASOURCE: Esurance CONTACT: Susan MacTavish Best of
Best Public Relations, +1-415-505-0301, , for Esurance Web Site:
http://www.esurance.com/
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