XP Factory PLC Director/PDMR Shareholding (1264Y)
12 January 2022 - 6:00PM
UK Regulatory
TIDMXPF
RNS Number : 1264Y
XP Factory PLC
12 January 2022
12 January 2022
XP Factory plc (AIM: XPF)
("XP Factory" or the "Company")
Director/PDMR Shareholding - The XP Factory plc Share Incentive
Plan (the "SIP")
As previously announced on 5 February 2021, the SIP is a
tax-advantaged all-employee share scheme under which eligible
participating employees of XP Factory can elect to purchase
ordinary shares of 1.25p each in the Company ("Ordinary Shares")
via the SIP trustee using monthly salary deductions. Ordinary
Shares acquired in this manner are referred to as "Partnership
Shares" and, for each Partnership Share purchased, participants are
awarded one further Ordinary Share, known as a "Matching Share", at
nil cost.
On 11 January 2022, XP Factory received notification from
Yorkshire Building Society, the trustee of the SIP, that, on 10
January 2022, it purchased an aggregate of 1,928 Partnership Shares
in the market at a price of 31.125p per share on behalf of those
Directors / PDMRs set out in the table below. At the same time,
these individuals were also awarded (for no consideration) their
corresponding Matching Shares.
Director / Number of Number of Total beneficial holding
PDMR Partnership Matching Shares of Ordinary Shares following
Shares acquired acquired under these acquisitions
under the the SIP on
SIP on 10 10 January
January 2022 2022
No. of Ordinary Approximate
Shares % of Company's
issued share
capital
---------------- ----------------
Richard Harpham 482 482 869,895 0.60%
----------------- ----------------- ---------------- ----------------
Graham Bird 482 482 1,785,825 1.22%
----------------- ----------------- ---------------- ----------------
Andrew Jacobs 482 482 777,548 0.53%
----------------- ----------------- ---------------- ----------------
Sarah Lloyd-Baker 482 482 99,996 0.07%
----------------- ----------------- ---------------- ----------------
The following notifications are intended to satisfy the
Company's obligations under Article 19(3) of EU Regulation No
596/2014 (the Market Abuse Regulation).
1 Details of the person discharging managerial responsibilities/person
closely associated
------------------------------------------------------------------------------
a) Name Richard Harpham
---- -------------------------- --------------------------------------------------
2 Reason for the notification
---- ------------------------------------------------------------------------------
a) Position/status Director, Chief Executive Officer
---- -------------------------- --------------------------------------------------
b) Initial Initial Notification
notification/
Amendment
---- -------------------------- --------------------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
---- ------------------------------------------------------------------------------
a) Name XP Factory plc
---- -------------------------- --------------------------------------------------
b) LEI 213800CMIYV5Q38P2487
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares purchased under the "Partnership Share"
transaction element of the Company's all-employee Share
Incentive Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.31125 482
------------ ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares awarded under the "Matching Share" element
transaction of the Company's all-employee Share Incentive
Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.00 482
---------- ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
1 Details of the person discharging managerial responsibilities/person
closely associated
------------------------------------------------------------------------------
a) Name Graham Bird
---- -------------------------- --------------------------------------------------
2 Reason for the notification
---- ------------------------------------------------------------------------------
a) Position/status Director, Chief Financial Officer
---- -------------------------- --------------------------------------------------
b) Initial Initial Notification
notification/
Amendment
---- -------------------------- --------------------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
---- ------------------------------------------------------------------------------
a) Name XP Factory plc
---- -------------------------- --------------------------------------------------
b) LEI 213800CMIYV5Q38P2487
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares purchased under the "Partnership Share"
transaction element of the Company's all-employee Share
Incentive Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.31125 482
------------ ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares awarded under the "Matching Share" element
transaction of the Company's all-employee Share Incentive
Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.00 482
---------- ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
1 Details of the person discharging managerial responsibilities/person
closely associated
------------------------------------------------------------------------------
a) Name Andrew Jacobs
---- -------------------------- --------------------------------------------------
2 Reason for the notification
---- ------------------------------------------------------------------------------
a) Position/status PDMR, COO
---- -------------------------- --------------------------------------------------
b) Initial Initial Notification
notification/
Amendment
---- -------------------------- --------------------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
---- ------------------------------------------------------------------------------
a) Name XP Factory plc
---- -------------------------- --------------------------------------------------
b) LEI 213800CMIYV5Q38P2487
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares purchased under the "Partnership Share"
transaction element of the Company's all-employee Share
Incentive Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.31125 482
------------ ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares awarded under the "Matching Share" element
transaction of the Company's all-employee Share Incentive
Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.00 482
---------- ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
1 Details of the person discharging managerial responsibilities/person
closely associated
------------------------------------------------------------------------------
a) Name Sarah Lloyd-Baker
---- -------------------------- --------------------------------------------------
2 Reason for the notification
---- ------------------------------------------------------------------------------
a) Position/status PDMR, CMO
---- -------------------------- --------------------------------------------------
b) Initial Initial Notification
notification/
Amendment
---- -------------------------- --------------------------------------------------
3 Details of the issuer, emission allowance market participant,
auction platform, auctioneer or auction monitor
---- ------------------------------------------------------------------------------
a) Name XP Factory plc
---- -------------------------- --------------------------------------------------
b) LEI 213800CMIYV5Q38P2487
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares purchased under the "Partnership Share"
transaction element of the Company's all-employee Share
Incentive Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.31125 482
------------ ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
4 Details of the transaction(s): section to be repeated for
(i) each type of instrument; (ii) each type of transaction;
(iii) each date; and (iv) each place where transactions have
been conducted
---- ------------------------------------------------------------------------------
a) Description of Ordinary shares of 1.25 pence ("Shares")
the financial
instrument, type
of instrument
----
Identification GB00BDB79J29
code
---- -------------------------- --------------------------------------------------
b) Nature of the Shares awarded under the "Matching Share" element
transaction of the Company's all-employee Share Incentive
Plan.
---- -------------------------- --------------------------------------------------
c) Price(s) and volume(s) Price(s) Volume(s)
----------
GBP0.00 482
---------- ----------
---- -------------------------- --------------------------------------------------
d) Aggregated information Not applicable
* Aggregated volume
* Price
---- -------------------------- --------------------------------------------------
e) Date of the transaction 10 January 2022
---- -------------------------- --------------------------------------------------
f) Place of the transaction London Stock Exchange
---- -------------------------- --------------------------------------------------
Enquiries:
XP Factory plc +44 (0) 20 7846 3322
Richard Harpham (Chief Executive Officer)
Graham Bird (Chief Financial Officer)
Kam Bansil (Investor Relations)
Shore Capital, NOMAD and Broker +44 (0) 20 7408 4050
Tom Griffiths, David Coaten (Corporate Advisory)
Fiona Conroy (Corporate Broking)
IFC Advisory, Financial PR +44 (0) 20 3934 6630
Graham Herring
Florence Chandler
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