CHICAGO, July 9, 2024
/PRNewswire/ -- Guaranteed Rate, a leading financial services
provider in the mortgage industry, is excited to announce a major
rebranding initiative. Effective immediately, the company will be
known simply as "Rate." This change reflects the company's
commitment to innovation, simplicity, and a seamless customer
experience in the fintech and mortgage industries.
"Rate's rebrand is more than just a name change; it represents a
new era of growth and innovation. The company remains dedicated to
delivering high-quality service and leveraging cutting-edge
technology to improve the mortgage experience for all," said
Victor Ciardelli, CEO of Rate. "This
transition to 'Rate' marks a significant milestone in our company's
evolution. For over two decades, we've been at the forefront of
technological advancements in the mortgage industry. Our new name
is a natural progression that aligns with our mission to simplify
and modernize the mortgage process for our customers and
partners."
The new name, "Rate," is a concise, modern identity that
encapsulates the company's mission to provide efficient and
straightforward financial solutions powered by best-in-class
technology. It reflects a unified brand across all products and
services, emphasizing simplicity and ease of use. From launching
the first digital mortgage application to implementing AI-powered
underwriting, Rate continues to set industry standards. The rebrand
reinforces the company's position as a fintech leader and
commitment to constant innovation.
The transition to "Rate" signals the company's move to make the
mortgage process even faster and more efficient for homebuyers and
loan officers alike. Customers can expect quicker approvals and a
smoother path to closing, while loan officers will benefit from
reduced paperwork and increased efficiency.
As "Rate," the company will continue to expand its range of
financial products and services, including reverse mortgages, home
equity, personal lending, and homeowners insurance. This expansion
is part of Rate's strategy to integrate technology across
comprehensive financial solutions that meet the evolving needs of
its customers.
Transition Details
The rebranding
process will be gradual, with updates to all company
materials, including the website, social media channels, and
customer communications. Importantly, the rebrand will
not affect current operations or mortgage loan officer
(MLO) licenses. Customers and partners can expect the
same high level of service and support throughout and following
this transition.
About Rate:
Rate is a leader in mortgage lending
and digital financial services. Headquartered in Chicago, Rate is the #2 retail mortgage lender
in the U.S., with over 850 branches across all 50
states and Washington
D.C. Since its launch in 2000, Rate has helped more than 2
million homeowners with home purchase loans and refinances. The
company has cemented itself as an industry leader by introducing
innovative technology, offering low rates, and delivering
unparalleled customer service. Honors and awards include Best
Mortgage Lender for First-Time Homebuyers by
NerdWallet for 2023; HousingWire's Tech100 award
for the company's industry-leading FlashClose℠ digital
mortgage platform in 2020, MyAccount in 2022, and
Language Access Program in 2023; No. 2 ranking in Scotsman Guide's
2022 list of Top Retail Mortgage Lenders; the most Scotsman Guide
Top Originators for 11 consecutive years; Chicago Agent Magazine's
Lender of the Year for seven consecutive years; and Chicago
Tribune's Top Workplaces list for seven straight years. Visit
rate.com for more information.
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SOURCE Rate