Award Pool Goes Green with Eco-sustainability Challenge and Carbon Offset NFTs

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Award Pool launched a new challenge this week to encourage users to share eco-friendly actions at home and work with the Go Green! Sustainable January Challenge.


Award Pool enables brands and content creators to gamify campaigns with their integrated widget. Users complete challenges and actions to earn points and redeem them for NFT rewards.

Award Pool launched in October of 2021 with astounding results. In a short three months, the company grew its community to 150,000 users. Using the very tool they created, Award Pool built their community through engaging challenges and rewards for users who signed up for the platform.

“We created this tool that empowers people. We’ve been fortunate to have a significant amount of momentum, and now we can use that momentum to make a difference,” says Reuven Cohen, Co-Founder/CEO of Award Pool.

The Go Green! Sustainable January Challenge gives the community something unique and meaningful to participate in. Actions include links to articles on Award Pool around Eco-sustainability in Blockchain, Ways to go green at home, and Corporate Sustainability. Actions also included social links to partners such as CELO and Cloverly, including a link to a Fungibility Podcast with Cloverly’s Shannon Bauman.

The most impactful action was asking the community to share how they practice eco-sustainability with #GreenAwardPool. The community responded with great  enthusiasm, with over 500 Tweets reaching more than 100,000 people in the first four days.

One of Award Pool’s core values is sustainability, “We strive to minimize our impact in everything we do. That is why we have partnered with CELO, a proof-of-stake, more carbon-friendly blockchain, and Cloverly, an integrated carbon offset software solution, toensure all NFT that Award Pool offers are eco-friendly,” says Brenda Cohen, CoFounder/CMO of Award Pool.

Award Pool rolled out its payment capabilities on January 24th with a carbon offset NFT available for purchase.

“When we thought about how we wanted to roll out our payment capabilities, we wanted to make sure it aligned with our company values and goals. Offering carbon offsets though Cloverly has always been on our road map. This seemed like the perfect opportunity to introduce it to our amazing community,” says Reuven Cohen

The Go Green! Sustainable January Challenge will be live on the Award Pool site until mid-February.

About Award Pool

Launched in 2021, Toronto-based Award Pool enables anyone – from companies and brands to influencers – to gamify campaigns. Award Pool is an integrated platform that empowers brands, creators and collectors with amazing engagement tools and features to create, collect, and trade unique experiences, collectibles, and amazements. For additional information, please visit


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