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When it comes to financial services, it’s no secret that areas like fintech, AI and even cryptocurrency are not just innovations, but integral aspects of everyday life and the economy. In order to stay up to date and remain competitive, those in the financial industry are having to significantly change the way they approach consumers. This means that those in various financial services will need to build a social media strategy moving into 2024.
How is social media having an impact on digital financial services?
Social media platforms have become some of the most integral ways to reach audiences in the last decade and when it comes to everything from marketing to education, videos are now the go-to method. Whether it relates to developers of cryptocurrency trading robots or websites offering financial market insights, online networking will be the only way to get properly established.
As these platforms provide the ability to reach new audiences, foster consumer/brand relationships, build community trust and can even be used to perform industry research – those not leveraging the capabilities are going to fall behind the competition. Digital finance is ever-evolving and has a focus on innovation and therefore needs an array of strategies and approaches that function with the same core values.
Where does video editing come into play?
2023 has seen a real shift in the way that media is consumed and businesses across all sectors have had to consider new marketing efforts to stay on top of the latest trends. For example, those selling handmade goods online are better reaching audiences with videos than they are with imagery or written content. Intrinsically, creating videos isn’t going to be good enough, as the most impactful will be professional, tell a succinct story and meet various consumer needs. A creative suite, like the one from leading industry provider CapCut, has everything users need to ensure these points are met. Such as:
- Editable video templates – these allow those in digital financial spaces to create marketing materials from scratch, regardless of their video editing capabilities or creativity
- Traditional editing protocols – when users need to cut, split, trim and resize video footage, this can be handled simply and intuitively
- Multi track editing – the simple user interface allows for the easy addition of images, audio, graphics, text and more
- Royalty free music – there is access to an entire library of trending sounds and music to add dynamic elements to videos and boost impact
- Auto captioning – this brings an additional layer of comprehension for viewers and even SEO for businesses
While all of these tools are accessible in one, well-rounded creative suite, CapCut has so many more photo and video editing tools, including an AI portrait generator and a video editor for YouTube.
Why implement a social media strategy and videos for digital finance services?
As the digital financial markets are highly volatile, those providing services need to prioritise real-time information and present a transparent and trustworthy brand image to audiences.
