
Flutter Entertainment (LSE:FLUT) has expanded its footprint in Latin America by acquiring a 56% stake in Brazil-based NSX Group, a leading operator in the sports betting and iGaming sector. The deal, valued at approximately $350 million, marks a strategic entry into one of the world’s fastest-growing gaming markets, driven by Brazil’s deep-rooted passion for sports, especially football.
This acquisition is expected to boost Flutter’s revenue by an estimated $220 million in 2025, despite an initial EBITDA loss, as the company leverages NSX’s strong local market knowledge alongside its own proprietary platforms and operational capabilities. The integration of NSX is set to improve Flutter’s competitive edge in the region and accelerate long-term value creation.
The move aligns with Flutter’s global strategy to secure leadership positions in high-growth, regulated markets. As the regulatory landscape in Brazil continues to evolve, the transaction positions Flutter to benefit from increasing market formalization and consumer demand.
About Flutter Entertainment PLC
Flutter Entertainment PLC is a global leader in online sports betting and gaming, with a powerful portfolio of brands including FanDuel, Paddy Power, PokerStars, Sky Betting & Gaming, and Sportsbet. The company operates across major international markets, with a strong presence in North America, Europe, and now Latin America. Flutter combines its scale, proprietary technology through Flutter Edge, and a strong focus on responsible gaming to drive innovation and sustainable growth. The company also advances its ESG goals through its Positive Impact Plan, promoting ethical and community-oriented business practices.