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SMTP Deploys Core Relay Technology on Respective Platforms to Enhance Deliverability for Email and Marketing Automation Services
SMTP, Inc. (Nasdaq:SMTP), a global provider of marketing technologies and email delivery services, today reported the successful integration of SMTP’s email delivery capabilities into the GraphicMail and SharpSpring sending platforms.
SMTP has, the company said in a statement, ‘more than a decade of experience providing email relay services that improve the deliverability of email, helping senders reach the inbox. After having integrated the SMTP technology into GraphicMail and SharpSpring, customers on both platforms will now benefit from improved deliverability of emails’.
“The completion of this integration allows us to target larger and more profitable customers with both the SharpSpring and GraphicMail platforms. Through these recent acquisitions, we have transformed the Company from a niche player in email delivery into a fully integrated global provider. We now offer a suite of email marketing solutions addressing a wide range of business needs, which dramatically improves the growth profile of our business,” said Jonathan Strimling, CEO of SMTP. “The successful integration of these technologies on a tight timetable is a significant achievement for the Company, which is already creating immediate new revenue opportunities. With these combined services, we can now compete effectively with some of the largest companies in the industry and we are confident our innovative portfolio of products and services will continue to support revenue growth in 2015 and beyond.”
SMTP acquired GraphicMail and SharpSpring in October and August of 2014, respectively, adding campaign management solutions, powerful marketing automation tools, and global distribution to the Company’s core email delivery services.
