LONDON, November 29, 2012 /PRNewswire/ --
UBM plc today announces that it has appointed Adrian Barrick as UBM's Chief Content Officer.
In this new role Adrian will work across UBM to develop a robust
and compelling content strategy to support UBM's commercial and
professional community-focused business development. Adrian will
take up his role with immediate effect, reporting to UBM's CEO
David Levin.
(Photo:
http://photos.prnewswire.com/prnh/20121129/579821-a )
(Photo:
http://photos.prnewswire.com/prnh/20121129/579821-b )
Over the course of the last two decades Adrian has built an
unparalleled professional track record as a journalist, a publisher
and as a media business leader. Adrian joined UBM in 1991 and was
appointed editor of Building magazine, one of the UK's oldest
professional titles, in 1996, having already established himself as
an award-winning business news reporter and feature writer
specialising in the built environment. Under his leadership
Building won the PPA's coveted Magazine of the Year three times in
five years and Adrian himself won four Editor of the Year trophies.
As editorial director for UBM's Builder product group, Adrian
launched a graduate training scheme whose alumni include two
award-winning business title editors and several current national
newspaper journalists.
Adrian first moved into a commercial role in 2004 and two years
later he was appointed Group Director of UBM's Property &
Construction Media, a £35m business with 200 staff. In 2007, he was
named PPA business publisher of the year and Building won business
website of the year. In 2008 he was appointed Chief Executive of
UBM Built Environment and over the last four years has led its
transformation from a print-based business into a content-led,
multi-channel business. The business's traditional brands like
Property Week and Building remain the voice of the UK's built
environment community but are complemented and balanced by a wide
range of events and data services serving professionals from across
the built environment industries, both in the UK and increasingly
in emerging markets such as Brazil and China.
The UBM Built Environment business will be merged into its
sister division UBM Live under the leadership of Simon Foster, UBM Live's current CEO. The
businesses will continue to be run separately but their combination
will allow each to better access the strengths, expertise and
experience of the other as their business development paths
continue to converge. UBM Built Environment continues to
internationalise its activities, particularly its events such as
Ecobuild, while UBM Live continues to add content as key driver of
its business. These ambitions are mutually supportive and both have
content creation and community development skills at their core.
This reorganisation closely parallels the successful reorganisation
undertaken earlier in the year to integrate UBM's US technology
businesses into UBM Tech and to bring the UBM Medica US and UBM
Canon businesses together into UBM Connect.
Adrian Barrick, Chief Content
Officer, UBM plc said:
"I'm really excited to take up the opportunity and challenge of
being UBM's first CCO. UBM has a great flair for creating and
curating high-value content. Our challenge is to deploy that
capability to our competitive advantage. We believe that superior,
original content will accelerate the development of our
professional communities, giving us a significant edge over our
rivals. I'm looking forward to helping UBM understand what content
our communities really value and what skills we need to deliver it,
as well as providing exciting career opportunities for our most
talented content creators."
David Levin, CEO of UBM plc,
said:
"I am delighted to announce Adrian's appointment to the role of
UBM's Chief Content Officer. The creation of this new role
recognises the key role high quality content creation plays in
building successful professional communities and how content
underpins and strengthens UBM's competitive position in its key
markets.
The progression of Adrian's career makes him uniquely
well-qualified to take on the Chief Content Officer role. Having
been a multiple award-winning journalist and publisher he earned
the respect of the community he and his brands served. He has
complemented his experience of being deeply embedded in a
professional community with his commercial experience as CEO of UBM
Built Environment, leading its evolution from a business driven by
print publishing to one which is powered by events and data
services, and he has done so while retaining high-value content
creation at the heart of his business and embedding its brands at
the centre of the built environment community.
I am looking forward to working with Adrian as we put content
creation at the centre of our community-focused business
development, particularly for our events business where content
must play an even greater strategic role in the future. Equally
important is Adrian's role in developing and structuring career
paths for our talented content creators."
Notes to Editors
1. About UBM plc
UBM plc is a leading global business media company. We inform
markets and bring the world's buyers and sellers together at
events, online, in print and provide them with the information they
need to do business successfully. Our 6,500 staff in more than 30
countries are organised into specialist teams which serve
commercial and professional communities, helping them to do
business and their markets to work effectively and efficiently.
For more information, go to http://www.ubm.com; follow us on
Twitter at @UBM_plc to get the latest UBM news.
Contacts
Media
Peter Bancroft,
Director of Communications
E-mail: communications@ubm.com
Direct telephone: +44-(0)20-7921-5961
Chris Barrie, Citigate Dewe
Rogerson
E-mail: chris.barrie@citigatedr.co.uk
Direct telephone: +44-(0)20-7282-2943
Mobile: +44-(0)7968-727-289
Analysts/Investors
Kate Postans, Head of Investor
Relations
Email: investorrelations@ubm.com
Direct telephone: +44-(0)20-7921-5023
SOURCE UBM plc
