Serko to Launch NDC Content in Zeno With Amadeus Technology
10 December 2024 - 1:00AM
Business Wire
Serko Ltd. (NZX:SKO), a leader in online travel for business,
has announced it will roll-out NDC content with Amadeus, expanding
its multi-source airline retailing capabilities within the Serko
platform.
Scheduled to go live in mid-2025, Serko’s corporate travel
solution, Zeno, will integrate NDC-enabled content through the
Amadeus Travel Platform. Travelers will be able to shop and book
NDC offers via Amadeus, including corporate-negotiated fares and
personalized ancillary services, within Zeno’s connected trip
experience.
Serko’s Chief Strategy Officer, Bob Shaw, welcomed the
initiative; "Through our collaboration with Amadeus and the
integration of its NDC solution, Serko's platform will enable our
Amadeus-based agencies to provide their customers access to
competitive airline offers and customized products. This initiative
further enhances the depth of Zeno’s booking and management
processes and supports our ongoing commitment to connect our users
seamlessly to the corporate travel ecosystem."
Renaud Nicolle, SVP Travel Sellers - North Asia, Pacific &
global TMCs, APAC, Amadeus, commented, “We are excited to partner
with Serko to bring NDC content to its leading corporate travel
platform. Amadeus’ NDC technology enhances the travel experience by
enabling a more seamless and personalized customer journey. Serko
will be able to offer its customers a wide range of travel content
tailored to their needs with the added benefits of efficiency for
its agents.”
The Amadeus Travel Platform is currently live with 29 airlines
providing NDC content, with additional airlines scheduled to join
in 2025 and beyond. For Serko’s Travel Management Company partners,
as well as corporate and government customers, this integration
will provide an additional source for accessing NDC offers within
Zeno, particularly relevant for the Australia and New Zealand
market as Qantas has announced that it will introduce its revised
distribution strategy on 1 July 2025.
Serko's future product releases will continue to enhance the
customer experience when sourcing NDC content via Amadeus, enabling
mixed airline itineraries across various fare types (NDC, EDIFACT,
and LCC) and the ability to manage NDC bookings online.
The initiative is directly supported by Amadeus and will see
Serko’s product and engineering teams working closely with Amadeus
Implementation Consulting Services.
About Amadeus
Amadeus makes the experience of travel better for everyone,
everywhere by inspiring innovation, partnerships and responsibility
to people, places and planet.
Our technology powers the travel and tourism industry. Inspiring
more open ways of working. More connected ways of thinking,
centered around the traveler. Our open platform connects the global
travel and hospitality ecosystem. From startups to big industry
players and governments too. Together, redesigning the travel of
tomorrow.
We are working to make travel a force for social and
environmental good. A collective responsibility to protect and
improve the people and places we visit, ensuring travel continues
to make positive contribution to our world.
We apply innovation to meet new needs, to solve real challenges.
Our truly diverse global workforce, made up of 150 nationalities,
is passionate about travel and technology.
We are an IBEX 35 company, listed on the Spanish Stock Exchange
under AMS.MC. We have also been recognized by the Dow Jones
Sustainability Index for the last 11 years.
Amadeus. It’s how travel works better.
Learn more about Amadeus at www.amadeus.com
About Serko
Serko is a leader in online travel booking and expense
management for the business travel market. Booking.com for Business
runs on Zeno, Serko’s next generation travel management
application, using intelligent technology, predictive workflows and
a global travel marketplace to transform business travel across the
entire journey. Listed on the New Zealand Stock Exchange Main Board
(NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is
headquartered in New Zealand, with offices across Australia, China
and the United States. For more information, visit serko.com.
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Media enquiries Nick Whitehead Chief Marketing Officer
+64 21892996 nick.whitehead@serko.com
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