American Rebel Reports Financial Results for the Year Ended December 31, 2023
16 April 2024 - 10:00PM
American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or
the "Company"), a designer, manufacturer, and marketer of branded
safes, personal security and self-defense products and apparel, and
American Rebel Beer (americanrebelbeer.com), announced its
financial results for the year ended December 31, 2023. Investors
are encouraged to read the Company’s annual report on Form 10-K,
which was filed with the Securities and Exchange Commissions (the
“SEC”) and contains additional information and is posted at
https://americanrebel.com/investor-relations.
2023 Financial Highlights:
- Fiscal 2023 revenues rose to $16.2
million compared to $8.4 million in the prior year. The increase
was primarily attributable to contribution from the acquisition of
Champion Safe, which closed on July 29, 2022, as well as a general
increase from Champion’s average quarterly sales of product.
- Fourth quarter revenues totaled
$4.8 million compared to $3.8 million in the prior year period.
This increase was again attributable to increases at Champion
Safe.
- Gross margin for the Year ended
December 31, 2023, was $3.0 million compared to $1.9 million, in
the prior year. The increase in gross margin was driven by
contributions from Champion Safe.
- Net loss for the year ended
December 31, 2023, was $11.1 million compared to a loss of $7.1
million in the prior year period. The increased loss was primarily
due to one-time transactional costs related to financing growth, as
well costs related to the Champion acquisition and integration,
inventory write-down, goodwill impairment, and stock compensation
associated with the convertibility of the Company’s Series A
preferred stock to members of management.
Current Business Highlights:
- Launched a $19.9 Million Regulation
A Offering – Anyone 18 years or older can log onto the American
Rebel Public Offering website at invest.americanrebel.com and
subscribe to the offering.
- Launched American Rebel Beer –
Anyone 21 years or older can log onto americanrebelbeer.com and
sign up for a free coozie and updates about when American Rebel
Beer will be available in their area.
Andy Ross, Chief Executive Officer of American
Rebel commented, “2023 was a huge year for America’s Patriotic
Brand. We continued to focus on driving growth within our core safe
business and saw strong results nearly doubling revenue in that
product line. During the year we also leaned into our unique brand
identity to differentiate our product set with the launch of
America’s Patriotic, God-Fearing, Constitution-Loving, National
Anthem Singing, Stand Your Ground Beer – American Rebel Beer. Our
beer is well positioned to gain market share in the $110+ billion
beer market as we’ve partnered with the nation’s top beverage
solutions company and largest co-packer. Key to the next phase for
American Rebel will be the funds we raise through our recently
announced Reg A+ offering. This unique approach to raising funds
allows our strongest supporters, our customers, to be a part of our
journey into the future.”
About American Rebel Holdings,
Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has
operated primarily as a designer, manufacturer and marketer of
branded safes and personal security and self-defense products and
has recently transitioned into the beverage industry through the
introduction of American Rebel Beer. The Company also designs and
produces branded apparel and accessories. To learn more, visit
www.americanrebel.com and www.americanrebelbeer.com. For investor
information, visit www.americanrebel.com/investor-relations.
The Reg A Offering will be made by means of the
Offering Circular. The securities offered by American Rebel are
highly speculative. Investing in shares of American Rebel involves
significant risks. The investment is suitable only for persons who
can afford to lose their entire investment. Furthermore, investors
must understand that such investment could be illiquid for an
indefinite period of time. No public market currently exists for
the securities, and if a public market develops following the
offering, it may not continue. American Rebel intends to list the
Series C Preferred Stock offered under Offering Circular on Nasdaq
Capital Market and doing so entails significant ongoing corporate
obligations including but not limited to disclosure, filing and
notification requirements, as well compliance with applicable
continued quantitative and qualitative listing standards. The
listing of the Company’s Series C Preferred Stock on Nasdaq Capital
Market is not a condition of the Company’s proceeding with the
Public Offering, and no assurance can be given that our application
to list on Nasdaq Capital Market will be approved or that an active
trading market for our Series C Preferred will develop. For
additional information on American Rebel, the Offering and any
other related topics, please review the Offering Statement that can
be found at:
https://www.sec.gov/Archives/edgar/data/1648087/000149315224009903/form253g2.htm.
Additional information concerning risk factors related to the
Offering, including those related to the business, government
regulations, intellectual property and the offering in general, can
be found in the section titled “Risk Factors” of the Offering
Statement.
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB;
AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”)
desires to take advantage of the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995 and is including
this cautionary statement in connection with this safe harbor
legislation. The words "forecasts" "believe," "may," "estimate,"
"continue," "anticipate," "intend," "should," "plan," "could,"
"target," "potential," "is likely," "expect" and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements primarily on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy,
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include continued increase in revenues, actual receipt of funds
under the Reg A Offering, effects of the offering on the trading
price of our securities, implied or perceived benefits resulting
from the receipt of funds from the offering, actual launch timing
and availability of American Rebel Beer, our ability to effectively
execute our business plan, and the Risk Factors contained within
our filings with the SEC, including our Annual Report on Form 10-K
for the year ended December 31, 2023. Any forward-looking statement
made by us herein speaks only as of the date on which it is made.
Factors or events that could cause our actual results to differ may
emerge from time to time, and it is not possible for us to predict
all of them. We undertake no obligation to publicly update any
forward-looking statements, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Company Contact:info@americanrebel.com
Investor Relations:Brian PrenoveauMZ North
America+1 (561) 489-5315 AREB@mzgroup.us
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